Let's be honest - most of us build websites thinking about the average user. Someone is sitting at their desk, scrolling through content with their mouse, and is probably sipping coffee. But here's a reality check: about 70 million Americans have a disability. That's roughly one in five people who might struggle to use your…
I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
Suppose you're a small business owner or digital marketer looking to improve your website's search engine optimisation (SEO). In that case, you may wonder what tools can help you do the job. While there are certainly some expensive, feature-rich SEO tools on the market, many small SEO tools offer a range of valuable features at…
I'm often asked about the relationship between search engine optimisation (SEO) and single-page applications (SPAs). Can a SPA be optimised for search engines? If so, how does it differ from traditional multi-page websites? In this article, I'll explore these questions and provide some best practices for optimising SPAs for search engines. But first, let's define…
If you're like most business owners, you want to unlock the potential of your website and see greater online success. But where do you start? One great option is to hire an SEO consultant. They can help your website rank higher in search engine results pages (SERPs), helping you attract more visitors. This blog post…
Imagine this: You're browsing through your favourite online store for funky socks, but your cheap ass decides not to buy them (yet). The next day, you're surfing the web and bam! Welcome to the magical world of retargeting, my friend! There they are again, those incredibly stylish socks begging you to click "buy now" and get them…
April 13, 2023
The Mind-Bending World of Marketing Did you know that the human brain makes about 35,000 decisions daily? That's a lot of mental gymnastics! Now imagine being able to harness this decision-making power to boost your business. Welcome to the captivating and colourful world of marketing psychology. In the words of the famous French writer Antoine…
March 29, 2023
As a marketer, I've seen the digital advertising industry evolve and grow. With more and more businesses shifting their advertising efforts to the internet, the competition for visibility on search engine results pages (SERPs) has become incredibly intense. Many companies have turned to Google Ads to help us reach our target audience and stand out.…
March 6, 2023
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
In the ever-evolving world of social media, cross-platform integration has become a game-changer for content creators and businesses alike. With the rise of TikTok, a platform that has taken the world by storm, many users seek ways to leverage their existing Instagram presence and reach a wider audience. Linking your Instagram to TikTok is a…
April 25, 2024
In the vibrant world of Discord, a platform cherished by gamers and non-gamers alike for its robust communication features, the term "idle" often pops up, leaving many puzzled. What does idle mean on Discord? Let's journey to demystify this common yet often misunderstood aspect of Discord's user interface. What does Idle mean on Discord? At…
February 14, 2024
Have you ever felt like changing your email on Facebook was akin to solving a Rubik's Cube? Well, worry no more! In this digital era, updating your Facebook account with your current email is as crucial as remembering your best friend's birthday. Let's embark on a journey to unravel how to change email on Facebook,…
January 30, 2024
Starting a podcast can seem daunting, especially when you don't need an existing audience. However, with some strategic planning and persistence, organically growing a podcast audience from scratch is possible. This comprehensive guide will walk you through the key steps for launching a successful podcast with no listeners. From choosing your niche to optimizing your…
December 7, 2023
In the digital age, where information is abundant and choices are endless, social proof has become more important than ever. Social proof is the phenomenon where people tend to follow the actions or opinions of others, especially those they trust or admire. It is a powerful tool for creating content that persuades, engages, and converts…
December 7, 2023
Negative feedback loops are not just a concept confined to biology and science fiction. They are crucial in maintaining stability and balance in various systems, from biological organisms to electronic circuits. In this article, we will delve into the anatomy of a negative feedback loop, explore its significance in different domains, and uncover how it…
December 4, 2023
You think paperwork is boring? Think again. It might just save your business. Let's face it: most of us would rather watch paint dry than deal with administrative tasks. But here's the kicker: that "boring" paperwork, specifically a purchase order system, could be the difference between your business thriving and taking an unexpected nosedive into…
July 16, 2024
Let's face it: asking for more money makes most of us about as comfortable as a koala in a bathtub. We'd rather eat Vegemite straight from the jar than have "the talk" with our boss. But here's the uncomfortable truth: if you don't ask, you don't get. And in today's rapidly evolving job market, not…
July 12, 2024
In the high-stakes arena of corporate dealmaking, mastering the art of business negotiations can make or break a company's future. Whether you're a seasoned executive or an up-and-coming entrepreneur, understanding the nuances of negotiation is crucial for achieving favourable outcomes and building lasting partnerships. The Importance of Business Negotiations Business negotiations are indeed the lifeblood…
July 12, 2024
Ever wondered, "What is a good rental yield?" You're not alone. This golden nugget of real estate wisdom is often the difference between a profitable investment and a financial sinkhole. Let's dive in and demystify it together. Understanding Rental Yield Understanding rental yield is fundamental for anyone interested in property investment. Rental yield is a…
January 31, 2024
"Ah, the Profit and Loss Statement – the beacon in the foggy world of business finance!" If you're entering the business world, whether as a fresh entrepreneur or a seasoned mogul, understanding a profit and loss (P&L) statement is crucial. But what is a profit and loss statement, and why does it hold such sway…
January 29, 2024
Welcome to CJ&CO, the Gold Coast Digital Marketing Agency, where we thrive on making the complex simple. Today, we're diving into what income protection insurance is. Imagine this: you're in the prime of your career, juggling life's many demands, when suddenly, an unexpected illness or injury presses the pause button on your income. That's where…
January 18, 2024
In the digital realm of zeros and ones, where privacy is as precious as the last slice of pizza on a Saturday night, knowing how to clear cookies in Firefox isn't just a tech-savvy move—it's necessary. So, let's dive into the hows and whys of banishing these digital crumbs, ensuring your browsing experience is as…
February 13, 2024
Have you ever wished you could block certain websites on your iPhone? Whether it's to keep your kids from accessing unsuitable content, to increase productivity by eliminating distractions, or to make your digital environment safer, the need to block websites on an iPhone is a common digital dilemma. The good news is it's simpler than…
January 30, 2024
Hosting a website might seem like a Herculean task, but in reality, it's more like assembling a piece of IKEA furniture. It might look complex at first glance, but once you understand the components and follow a systematic approach, it's quite manageable. So, let's dive in and find out the intricacies of how to host…
January 30, 2024
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
Let's face it: in a world where everyone's glued to their screens, you sometimes need to get out there and shake hands. Or at least wave from a socially acceptable distance. That's where field marketing comes in – it's like the extrovert of the marketing world, always ready to mingle and make some noise. But…
October 18, 2024
Let's cut through the hype and get real for a moment. You've probably heard whispers about digital marketing being the next big thing, the golden ticket to business success. But is it all just smoke and mirrors? Or is there some substance behind the buzzwords? In this no-nonsense deep dive, we're going to explore is…
October 18, 2024
Let's face it: most marketing emails are as exciting as watching paint dry. But what if I told you there's a secret weapon in the email marketing arsenal that can keep your audience engaged without making them want to hurl their devices out the window? Enter the mid-cycle marketing email. What is a Mid-Cycle Marketing…
October 18, 2024
