Image-to-text converters claim to extract text from images accurately. But not every tool lives up to the claims that it makes. Keeping this in mind, I’ve decided to put one popular tool named “imagetotext.io” to test in this blog post. I’ll test it with different images to see if it does exactly what it promises. …
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- Casey Jones
Advertising on YouTube can be an effective way to reach a large, engaged audience. With billions of users watching billions of hours of content daily, YouTube offers a wide range of advertising options that can help businesses of all sizes reach their target audience. But how much does it cost to advertise on YouTube? The…
December 30, 2022
Bait advertising, also known as bait and switch, is a type of deceptive advertising in which a business entices customers to visit a store or website with the promise of a particular product or service at a low price, only to then try to sell them a more expensive product or service once they have…
December 30, 2022
Have you ever seen an advertisement for a fantastic deal or discount, only to discover that the product was out of stock or unavailable? If so, you may have fallen victim to bait advertising. If you want to protect yourself from being taken in by bait advertising, keep reading! This blog post will look closely…
December 30, 2022
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Picture this: You've created the perfect ad campaign for your target audience on Facebook. You've spent hours crafting the perfect ad copy, carefully selected the right visuals, and even optimized your ads for mobile. But then, you notice that your ads reach fewer people than you hoped. What's the issue? Are your ads targeting the same…
December 7, 2023
In the ever-evolving social media landscape, videos have emerged as the frontrunners in content creation. They have the power to captivate, inform, and entertain audiences in ways that static images and text simply cannot. As social media users, whether we're aspiring influencers, small business owners, or individuals who enjoy sharing our lives online, we all…
December 5, 2023
Ah, YouTube! The world's favourite video-sharing platform, a treasure trove of cat videos, cooking tutorials, and, let's not forget, the occasional conspiracy theory. But what happens when you stumble upon content that you'd rather not see? Fear not, dear reader, for today, we delve into the labyrinth of YouTube settings to answer the burning question:…
November 29, 2023
Are you tired of hearing about ESG reporting but still have no idea what it actually means? Well, I'm here to break it down for you in a way that even a dill can understand. ESG reporting, or Environmental, Social, and Governance reporting, measures and discloses a company's impact on the environment, society, and governance. But why…
January 25, 2023
Are you tired of seeing your competitors dominate the market? Are you ready to give them a run for their money and stand out in a crowded market? Penetration pricing strategy may be the secret weapon you need. What is Penetration Pricing: Penetration pricing is a pricing strategy companies use to quickly gain market share…
January 24, 2023
A hospital code black is a notification used to alert staff of an immediate and potentially life-threatening emergency within a hospital setting. The term “code black” is often used to refer specifically to medical emergency due to a violent person or situation, such as an active shooter. Still, it can also refer to other emergencies, such as…
January 12, 2023
In the labyrinthine world of commerce, where every turn could lead to a treasure trove or a dead end, understanding the concept of turnover is akin to possessing a map that guides you through. This elusive term, often whispered in the hallowed halls of corporate giants and echoed in the bustling streets of small enterprises,…
February 1, 2024
Ever wondered how Airbnb, the largest vacation rental site, morphed from an idea involving air mattresses to a global sensation in the travel industry? Well, buckle up for a deep dive into how does Airbnb work, where every stay tells a story, and every host has a tale. Key Takeaways: The Birth of Airbnb: The origin…
January 31, 2024
Picture this: you're a chef with the best lasagna in town, but you're marketing it to people who prefer sushi. It sounds counterproductive. That's exactly why understanding your target market is crucial in business. It's about more than who you think will buy your product or service- it's about who actually will. So, let's find…
January 29, 2024
Ever wondered, "What is a reverse mortgage?" Well, you're not alone. While not as well-known as its traditional mortgage counterpart, this financial product is a powerful tool that can provide homeowners with a unique financial option. What is a Reverse Mortgage? A reverse mortgage is a unique type of loan that allows homeowners aged 62…
November 30, 2023
Ah, money. It's the one thing we all wish grew on trees. But alas, it doesn't. And while we can't control the money tree's stubborn refusal to exist, we can control our understanding of money. Enter the world of financial literacy, the golden ticket to financial freedom. In this guide, we'll go through why is…
November 30, 2023
Asset management is managing investments on behalf of clients to achieve their financial goals. It involves making investment decisions, monitoring portfolios, and reporting and advising clients. "asset management" encompasses many types of financial services and products. What is Asset Management? Asset management firms help individuals and institutions invest their money wisely. They employ professionals like…
November 28, 2023
Picture this: a woman chasing that elusive fountain of youth, navigating the endless maze of beauty products with her favourite moisturiser, and deciphering the Daedalus of beauty jargon. That's me, your humble narrator, a self-proclaimed beauty enthusiast who has traversed the winding path of cosmetic offerings. On one such journey, I stumbled upon Lila Beauty,…
April 13, 2023
"To be or not to be legit, that is the question." - A Paraphrase of Hamlet (Act 3, Scene 1) A Tantalizing Tale of an Entrepreneur in Distress Picture this: it's a warm summer evening, and you're gathered around the fire with friends, enjoying a well-deserved glass of wine after a long day at work.…
April 5, 2023
Once upon a time, in the enchanted land of digital marketing, a fairy godmother (or godfather, depending on your preference) waved their magic wand and bestowed the gift of UTM tags upon us. Now, you might be thinking, "What the hell are UTM tags, and why should I care?" Well, buckle up because we're about…
April 4, 2023
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
Many business owners in Australia will agree that marketing is at the heart of their businesses. A lot of hard work goes into maintaining a brand online, nurturing client relationships, and promoting company values. Your marketing team helps you run things more smoothly and boosts the reputation of your business. But what happens when a…
October 9, 2024
Marketing is essential for any business looking to build awareness, acquire new customers, and promote their brand. While tactics have evolved significantly over the past few decades, most strategies still fall under two main categories – online and offline marketing. But how do you determine the best approach to achieve your specific business goals? The…
October 7, 2024
Let's face it: spreadsheets can be a real pain in the neck. You're scrolling through rows and columns of data, trying to make sense of it all, when suddenly you realize you've lost track of which column is which. It's like trying to navigate a maze blindfolded while juggling chainsaws. But fear not, my spreadsheet-challenged…
September 30, 2024
