What is a Business Case? The Art of Turning Pipe Dreams into Boardroom Triumphs
Imagine betting your life savings on a business idea. Scary, right? Now imagine doing that with someone else's money. That's essentially what you're doing when you pitch a business case. But here's the kicker: if you do it right, you're not just gambling—you're strategically investing in a future that could revolutionise your company, your career,…