In a world obsessed with productivity and seamless collaboration, we've convinced ourselves that working harder means working better. But what if I told you that the solution isn't about working harder – it's about working smarter, together, in ways we never imagined possible? Let's cut through the noise and get real about what is Google…
I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
Let's cut through the bullshit. You've probably heard marketers throw around terms like "keywords" and "SEO" like they're interchangeable magic spells that'll make your website shoot to the top of Google. Spoiler alert: they're not the same thing, and thinking they are is like believing a steering wheel is the same as the entire car.…
Let's face it - trying to get noticed on LinkedIn can feel about as fun as watching paint dry. But here's the thing: with over 1 billion users, LinkedIn is a goldmine of professional opportunities if you know how to play the game. And the name of that game? Keywords. And here's how to find…
As a WordPress enthusiast who's spent countless hours tinkering with websites, I've learned that keywords are the secret sauce to boosting your site's visibility. Remember that time you searched for the "best chocolate chip cookie recipe" and ended up on page 7 of Google? Yeah, we don't want that for your website. Let's dive into…
In the ever-evolving digital marketing landscape, Facebook carousel ads have become a powerful tool for businesses to captivate their audience and drive conversions. With their visually stunning and interactive format, these ads offer a unique opportunity to showcase multiple products or services in a single ad unit, creating an immersive and engaging experience for potential…
April 26, 2024
In today's digital age, social media platforms have become integral to our lives. Facebook, in particular, has revolutionized how we connect with friends, family, and the world around us. However, as with most free services, Facebook's revenue model relies heavily on advertising. While ads can be a necessary evil, they can also be a source of frustration…
April 24, 2024
In the ever-evolving marketing world, grasping the varied types of promotion strategy can feel akin to navigating a labyrinth. Whether you're a seasoned marketer or a budding entrepreneur, the right promotional strategy can dramatically amplify your brand's voice and sales figures. Let's explore these strategies with analytical precision and personal insights, unveiling how they can…
April 17, 2024
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Let's face it: YouTube is a clusterfuck of content. You can find anything on the platform, from cat videos to full-length movies. But with great power comes great responsibility, and YouTube has found itself in the middle of a copyright shitstorm for years. So, does YouTube prohibit piracy? The short answer is yes. The long…
October 15, 2024
Let's face it: Adding your location on Snapchat can feel a bit like announcing to the world, "Hey, come rob my house!" But sometimes, you just want to humble-brag about that fancy restaurant you're at or prove to your mom that you actually left the house this week. So, how do you do it without…
October 11, 2024
Let's face it: Instagram Reels are the new cool kids on the social media block. And like any popularity contest, there's a secret ingredient that can catapult you from obscurity to viral stardom. That ingredient? Trending audio. But here's the kicker – finding that perfect, trending sound isn't as simple as picking the first catchy…
September 30, 2024
In the ever-evolving landscape of digital technology, a seismic shift is on the horizon. OpenAI, the trailblazing artificial intelligence research laboratory, has just unveiled a prototype that could redefine how we interact with the vast expanse of information on the internet. Enter SearchGPT, a revolutionary AI-powered search engine that promises to deliver not just results,…
July 26, 2024
Navigating the bustling streets of Sydney or the scenic routes across New South Wales is a journey of discovery and delight. At the heart of this adventure lies a tiny yet powerful tool—the Opal card. A beacon for locals and tourists alike, this smart card is your golden ticket to seamless travel across the area's…
April 11, 2024
In a world where businesses constantly buy and sell, a special kind of magic keeps the wheels of commerce turning smoothly. This magic is called "Accounts Payable" (AP). Let's embark on a journey to unravel what is Accounts Payable, making it as easy to understand as your favourite comic book. What is Accounts Payable? Imagine…
April 11, 2024
Let's cut through the hype and get real for a moment. You've probably heard whispers about digital marketing being the next big thing, the golden ticket to business success. But is it all just smoke and mirrors? Or is there some substance behind the buzzwords? In this no-nonsense deep dive, we're going to explore is…
October 18, 2024
Marketing is essential for any business looking to build awareness, acquire new customers, and promote their brand. While tactics have evolved significantly over the past few decades, most strategies still fall under two main categories – online and offline marketing. But how do you determine the best approach to achieve your specific business goals? The…
October 7, 2024
Have you ever found yourself in a situation where you're about to buy or sell shares in a company but are not quite sure how to formalize the deal? Enter the share purchase agreement (SPA)—the unsung hero of business transactions. It's like the prenup of the corporate world, but instead of deciding who gets the…
September 5, 2024
You've probably heard investors throw around the term "P/E ratio" like it's going out of style. But what exactly is the price-to-earnings ratio, and why should you care? Well, stick with me, because by the end of this article, you'll understand the Price to Earnings and use it to make smarter investment decisions. And trust…
July 1, 2024
Few roles are as crucial as the payroll compliance practitioner (PCP) in the intricate world of business operations. This unsung hero navigates the complex labyrinth of payroll regulations, ensuring that every employee is paid accurately and on time while also keeping the company compliant with ever-changing laws and regulations. In this comprehensive guide, we'll dive…
June 24, 2024
In today's fast-paced world, owning a car is necessary for many Australians. However, the costs associated with purchasing and maintaining a vehicle can be daunting, especially for those on a tight budget. It is where a novated lease comes into play, offering a unique and potentially cost-effective solution. But what is a novated lease, and…
June 3, 2024
You've probably heard the term "personal brand" thrown around more times than you've had hot dinners. But what is a personal brand, really? Is it just another buzzword that marketing gurus use to sound important, or is there something more to it? Let me tell you, as someone who's been in the trenches of digital…
June 27, 2024
In today's competitive market landscape, the concept of brand culture has transcended traditional marketing strategies, becoming a cornerstone for sustainable business growth. A robust brand culture not only shapes the internal ethos of an organization but also significantly impacts its external engagements. Building a community around the brand is one of the most dynamic ways…
April 25, 2024
As a marketing agency committed to showcasing exceptional talent, we focus on Australian fashion brands that transcend mere functionality to become wearable art. Our exploration reveals brands that craft unique experiences resonant with Australia's distinctive ethos and aesthetic. These top-tier labels are trendsetters and proud ambassadors of Australian culture on the global stage. In this…
April 16, 2024
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
You know what drives me crazy? When people think they understand transitions in video editing, they keep messing them up. It's like watching someone try to eat soup with a fork - technically possible but painful. The Thing About Transitions Here's the deal: most people just slap transitions between clips like they're putting stickers on…
November 14, 2024
In a world obsessed with artificial intelligence and automation, we often forget the power of human capability. We're so caught up in the latest tech trends that we overlook the fundamental tools right in front of us. Today, let's explore a question that might seem counterintuitive in our AI-driven world. So, let's answer the question,…
November 14, 2024
Look, we get it. You're tired of hearing about AI this and AI that. Every tech company is shoving some form of artificial intelligence down our throats like it's the solution to world hunger. But here's the thing – sometimes, just sometimes, they actually create something that doesn't suck. So, you might be thinking, what…
November 14, 2024
