Let's be honest - most of us build websites thinking about the average user. Someone is sitting at their desk, scrolling through content with their mouse, and is probably sipping coffee. But here's a reality check: about 70 million Americans have a disability. That's roughly one in five people who might struggle to use your…
I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
As a WordPress enthusiast who's spent countless hours tinkering with websites, I've learned that keywords are the secret sauce to boosting your site's visibility. Remember that time you searched for the "best chocolate chip cookie recipe" and ended up on page 7 of Google? Yeah, we don't want that for your website. Let's dive into…
In the ever-evolving landscape of digital technology, a seismic shift is on the horizon. OpenAI, the trailblazing artificial intelligence research laboratory, has just unveiled a prototype that could redefine how we interact with the vast expanse of information on the internet. Enter SearchGPT, a revolutionary AI-powered search engine that promises to deliver not just results,…
As a business owner, stepping into the world of search engine optimisation (SEO) can feel like diving into a deep, overwhelming sea of information. It's a complex landscape, changing almost as rapidly as the internet itself. The question many businesses find themselves grappling with is - should you master the ins and outs of SEO…
In today's digital era, where the competition for attention spans feels more like a high-stakes game, the "Stickiness Factor" concept emerges as a beacon for content creators and marketers alike. This enigmatic quality, which makes an idea, product, or message memorable and compels the audience to return for more, is not just a matter of…
March 18, 2024
In today's digital-first marketplace, Pay-Per-Click (PPC) advertising stands as a cornerstone for businesses aiming to thrive online. The art and science of PPC management, a complex yet captivating realm, involves steering the ship of your online advertising strategy towards uncharted waters of success and profitability. But what is PPC management, and how can mastering it…
March 11, 2024
Are you struggling to attract qualified leads for your NDIS business? You're not alone. Many NDIS providers find it challenging to reach their target audience and generate consistent leads. But what if I told you that Google Ads could be the solution you've been searching for? In this comprehensive guide, I'll share 7 proven strategies…
March 7, 2024
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Let's face it: Instagram Reels are the new cool kids on the social media block. And like any popularity contest, there's a secret ingredient that can catapult you from obscurity to viral stardom. That ingredient? Trending audio. But here's the kicker – finding that perfect, trending sound isn't as simple as picking the first catchy…
September 30, 2024
In the digital age, your attention is your most valuable currency. But what happens when your TikTok feed becomes a chaotic marketplace of unwanted content? You’re scrolling through an endless stream of dance challenges, lip-syncs, and comedy sketches, but instead of joy, you feel… overwhelmed. If this sounds familiar, you’re not alone. Welcome to the…
September 2, 2024
Let's face it: we've all been there. You've just posted a TikTok video, and seconds later, you're hit with that sinking feeling. Maybe it's a cringeworthy dance move, an ill-timed joke, or just something that doesn't quite vibe with your personal brand. Whatever the reason, you want it gone. Pronto. But here's the thing: deleting…
September 2, 2024
In a world where businesses constantly buy and sell, a special kind of magic keeps the wheels of commerce turning smoothly. This magic is called "Accounts Payable" (AP). Let's embark on a journey to unravel what is Accounts Payable, making it as easy to understand as your favourite comic book. What is Accounts Payable? Imagine…
April 11, 2024
The magic bullet theory is a catchy name for a once-popular idea about how media messages impact audiences. Let's examine what is the magic bullet theory and why media scholars today largely reject it. Key Takeaways What is the Magic Bullet Theory At its core, the Magic Bullet Theory suggests that all people receive and…
March 20, 2024
In the digital age, where music streaming has become as ubiquitous as the air we breathe, Spotify stands tall as a behemoth, offering aural pleasure to millions across the globe. However, even in this paradise of playlists, there comes a time when decluttering is necessary. Whether it's a playlist that no longer resonates with your…
March 20, 2024
Marketing is essential for any business looking to build awareness, acquire new customers, and promote their brand. While tactics have evolved significantly over the past few decades, most strategies still fall under two main categories – online and offline marketing. But how do you determine the best approach to achieve your specific business goals? The…
October 7, 2024
Have you ever found yourself in a situation where you're about to buy or sell shares in a company but are not quite sure how to formalize the deal? Enter the share purchase agreement (SPA)—the unsung hero of business transactions. It's like the prenup of the corporate world, but instead of deciding who gets the…
September 5, 2024
Ever had that moment when your internet goes down, and you're left wondering, "Didn't I pay for better service than this?" Well, my friend, welcome to the SLAs - Service Level Agreements world. They're like the unsung heroes of the business world, quietly working behind the scenes to keep things running smoothly. Or at least,…
September 5, 2024
Are you considering a career as a Certified Nursing Assistant (CNA)? You're not alone. CNAs play a vital role in the healthcare industry, providing essential patient care in hospitals, nursing homes, and other healthcare facilities. But what can you expect to earn as a CNA? In this comprehensive guide, we'll dive into the world of…
May 27, 2024
In the ever-evolving landscape of global economics, debt sustainability analysis has emerged as a critical tool for governments, financial institutions, and policymakers alike. As nations grapple with mounting debt burdens, understanding the intricacies of debt sustainability has become paramount in ensuring fiscal stability and economic resilience. This comprehensive guide delves into the depths of what…
May 22, 2024
In today's fast-paced corporate world, understanding how to calculate pro rata salary is crucial for both employees and employers. Whether you're starting a new job mid-year, taking an extended leave of absence, or transitioning between roles, accurately determining your pro-rated pay can be a game-changer. Imagine the frustration of being underpaid or overpaid due to a miscalculation…
May 10, 2024
Let's face it—most of us don't wake up in the morning thinking, "Gee, I can't wait to learn about sitemaps today!" But hear me out. Understanding sitemaps is like discovering a secret map to buried treasure—except the treasure is better for search engine rankings and a smoother user experience. So buckle up because we're about…
July 24, 2024
Picture this: You're casually browsing the internet, looking to buy that snazzy new gadget, or just checking your bank balance. Suddenly, you're hit with a notification: "Your connection is not private." Cue the panic. You're not alone. A whopping 30,000 websites are hacked every day. That's one website every 39 seconds. Feeling a bit queasy?…
July 24, 2024
Let's cut the crap, shall we? You've heard it a thousand times: "Brand consistency is key." It's the marketing equivalent of "eat your vegetables" – everyone knows it's important, but few actually do it right. And here's the kicker: even if you think you're nailing brand consistency, chances are you're missing the mark in ways…
July 22, 2024
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
Let's cut through the noise and get straight to what matters. If you're like me, spending hours editing individual photos feels like watching paint dry while simultaneously stubbing your toe. The good news? Lightroom has your back with batch preset applications. How to Apply Presets to Multiple Photos in Lightroom: Import Method: The Fast Track…
October 28, 2024
Here's a confronting truth: you'll spend more time looking at filtered, edited, and manipulated bodies on social media today than you'll spend looking at your reflection. You probably already did that before breakfast. The average Australian spends 1 hour 54 minutes daily scrolling through social media feeds. That's roughly under 730 hours per year of…
October 28, 2024
Image-to-text converters claim to extract text from images accurately. But not every tool lives up to the claims that it makes. Keeping this in mind, I’ve decided to put one popular tool named “imagetotext.io” to test in this blog post. I’ll test it with different images to see if it does exactly what it promises. …
October 28, 2024
