You know what drives me crazy? When people think they understand transitions in video editing, they keep messing them up. It's like watching someone try to eat soup with a fork - technically possible but painful. The Thing About Transitions Here's the deal: most people just slap transitions between clips like they're putting stickers on…
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- Casey Jones
In the ever-evolving landscape of search engine optimisation (SEO), the concept of keyword density has been a topic of much debate and discussion. While some SEO experts swear by its importance, others dismiss it as an outdated metric. As with most things in life, the truth lies somewhere in between. Keyword density, when approached strategically, can be…
Have you ever stumbled upon a website that seemed to have nothing to do with your search query yet somehow ranked highly on Google? Chances are, you've encountered a site using the black hat SEO tactic "parasite SEO". So, let's deep dive into this controversial technique and learn what is Parasite SEO and it's reprecussions. …
Staying ahead of the competition is crucial in the ever-evolving digital marketing landscape. One of the most powerful tools in a marketer's arsenal is keyword research, and SEMrush is a leading platform for this purpose. However, many businesses need to pay more attention to the importance of local keyword research, which can be a game-changer…
If you've recently been promoted to a new job title, job position, or senior position within your current company, it's time to showcase your career progression and professional growth on LinkedIn. Whether in the same company or starting a new job, updating your LinkedIn profile with your job promotion is crucial for future career prospects.…
March 6, 2024
In the ever-evolving digital world, the query 'What is display advertising?' opens the door to a realm where creativity meets technology. This intriguing intersection is not just about understanding a concept; it's about exploring a dynamic and multifaceted marketing strategy. Join us as we delve deeper into display advertising, uncovering its nuances and discovering its…
December 20, 2023
Connected TV (CTV) advertising has revolutionized the way brands connect with their audiences. In this comprehensive guide, we will delve into the world of CTV advertising, exploring its nuances, best practices, and strategies for creative excellence. From understanding the types of CTV ads to crafting a winning CTV advertising strategy, this article will equip you…
December 15, 2023
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Let's face it: we've all been there. You've just posted a TikTok video, and seconds later, you're hit with that sinking feeling. Maybe it's a cringeworthy dance move, an ill-timed joke, or just something that doesn't quite vibe with your personal brand. Whatever the reason, you want it gone. Pronto. But here's the thing: deleting…
September 2, 2024
Let's cut to the chase: if you're not using Facebook Pixel for retargeting, you're leaving money on the table. And not just a few coins – we're talking stacks of cash that could make Scrooge McDuck's money bin look like a kiddie pool. Here's a stat that'll make you sit up straight: businesses using retargeting…
July 22, 2024
Let's cut straight to the chase: you're here because you want to know which social media platform will stuff your pockets with the most cash. Maybe you're tired of your 9-to-5 grind, or perhaps you're just curious about how some influencers seem to live high while posting selfies and unboxing videos. Whatever your reason, I…
July 9, 2024
Creating a podcast on Spotify is like embarking on an exciting journey of self-expression and connection, reaching out to millions with your voice, stories, and insights. In this comprehensive guide, we'll walk through the essential steps on how to make a podcast on Spotify and even dive into how to monetize your podcasting passion. Let's…
March 20, 2024
Have you ever wondered what makes a piece of content truly valuable and effective? It's not just about the words on the page or the website's design. It's about content validity. But what is content validity, and why is it so important? In this comprehensive guide, I'll dive deep into content validity, exploring its definition,…
March 7, 2024
In the vast expanse of the digital age, where every click leads to a new discovery, Australians have stumbled upon a treasure trove of entertainment that seems too good to be true: Tubi. This ad-supported streaming platform offers a kaleidoscope of content ranging from B-movies to classics. But what's the catch? Let's explore the ins…
February 22, 2024
Ever had that moment when your internet goes down, and you're left wondering, "Didn't I pay for better service than this?" Well, my friend, welcome to the SLAs - Service Level Agreements world. They're like the unsung heroes of the business world, quietly working behind the scenes to keep things running smoothly. Or at least,…
September 5, 2024
Let's cut the crap. Most people think they have business acumen. Most people are wrong. You're probably sitting there, scrolling through this article on your smartphone or laptop, thinking, "Yeah, I've got business acumen. I read The Wall Street Journal sometimes. I know what ROI stands for. I've even sat through a few boardroom meetings…
September 4, 2024
Imagine earning a month’s salary from a single sale. No, this isn’t some get-rich-quick scheme or a fantasy – it’s the reality of high ticket affiliate marketing. If you’ve been slogging away promoting $10 ebooks or $50 gadgets, it’s time to shift your perspective and aim higher. Much higher. An affiliate link is crucial in…
August 29, 2024
In the labyrinth of global banking, each country employs unique identifiers that ensure smooth and error-free transactions. In Australia, one such crucial identifier is the BSB code. Understanding what is a BSB code is fundamental whether you're setting up direct deposits, paying bills, or transferring funds. Let's embark on a journey to uncover the layers of this…
May 7, 2024
In today's digital age, where our personal and financial information is constantly at risk, it's crucial to stay vigilant against the ever-evolving threats of credit card fraud and identity theft. These insidious crimes can wreak havoc on your financial well-being, leaving you with a shattered sense of security and a long road to recovery. Imagine…
April 29, 2024
Credit scores have become integral to our lives in today's financial landscape. These three-digit numbers hold immense power, influencing everything from loan approvals to rental applications and employment opportunities. Yet, for many, the inner workings of credit scores remain shrouded in mystery. This comprehensive guide will demystify credit scores, exploring what they are, how they're…
April 29, 2024
G'day, mate! If you're running a business in the Land Down Under, you know how crucial it is to have a website that looks bonza and converts visitors into customers. As a digital marketer who's seen more websites than a kangaroo has hops, I can tell you that staying on top of web design trends…
July 16, 2024
You've probably heard the term "personal brand" thrown around more times than you've had hot dinners. But what is a personal brand, really? Is it just another buzzword that marketing gurus use to sound important, or is there something more to it? Let me tell you, as someone who's been in the trenches of digital…
June 27, 2024
In today's competitive market landscape, the concept of brand culture has transcended traditional marketing strategies, becoming a cornerstone for sustainable business growth. A robust brand culture not only shapes the internal ethos of an organization but also significantly impacts its external engagements. Building a community around the brand is one of the most dynamic ways…
April 25, 2024
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
If you think your company is making data-driven decisions, I have bad news for you. You're actually making data-drowning decisions instead. Here's why: 80% of your enterprise data is probably a complete mess. Not because you're doing anything wrong but because you need to include the one critical step that turns raw data into actual…
October 29, 2024
Let's be honest: Most businesses claiming to be "circular" are just greenwashing their way through PR campaigns. Here's a reality check: Only 7.2% of the global economy is circular. That means over 90% of the stuff we make, use, and throw away follows the same old linear "take-make-waste" model we've used since the Industrial Revolution.…
October 29, 2024
You're probably making preset installation way harder than it needs to be. Here's the thing: most photographers spend hours watching confusing tutorials about installing Lightroom presets, only to end up with a disorganised mess that makes their workflow worse, not better. But here's the truth no one's telling you: installing presets is actually simple. The…
October 29, 2024
