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How CJ&CO Built Rumen’s Integrated Digital Presence
5 minute Read

Uncategorised

How CJ&CO Built Rumen’s Integrated Digital Presence

In Australia's competitive weight management market, Rumen has emerged as a leading telehealth provider offering medical weight loss solutions delivered directly to patients' homes. CJ&CO was engaged to develop a comprehensive digital ecosystem that would effectively communicate Rumen's medical approach while creating seamless pathways to patient acquisition and retention. The Challenge: Transforming Medical Weight Management…

Casey Jones
Casey Jones
March 6, 2025

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Search Engine Optimization

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How to Disavow Backlinks: The Ultimate Guide
7 minute Read
Search Engine Optimization

How to Disavow Backlinks: The Ultimate Guide

In the ever-evolving landscape of search engine optimization (SEO), the quality of your backlink profile can make or break your website's ranking. While backlinks from reputable sources are highly coveted, toxic backlinks can be a ticking time bomb, potentially leading to penalties and a significant drop in your search engine visibility.  It is where the…

Gracie Jones
May 2, 2024
What is On-page SEO? Unlocking the Secrets
6 minute Read
Search Engine Optimization

What is On-page SEO? Unlocking the Secrets

In the ever-evolving world of digital marketing, mastering the art of on-page SEO is akin to holding a golden key to the vast kingdom of search engine rankings. When executed with precision, this intricate process can catapult your website from the shadows of obscurity to the spotlight of the first page on search engines. But…

Gracie Jones
March 6, 2024

Advertising

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What is PPC Management: Your Comprehensive Guide
5 minute Read
Advertising

What is PPC Management: Your Comprehensive Guide

In today's digital-first marketplace, Pay-Per-Click (PPC) advertising stands as a cornerstone for businesses aiming to thrive online. The art and science of PPC management, a complex yet captivating realm, involves steering the ship of your online advertising strategy towards uncharted waters of success and profitability. But what is PPC management, and how can mastering it…

Gracie Jones

March 11, 2024

7x Proven Google Ads Strategies NDIS Businesses
8 minute Read
Advertising, NDIS

7x Proven Google Ads Strategies NDIS Businesses

Are you struggling to attract qualified leads for your NDIS business? You're not alone. Many NDIS providers find it challenging to reach their target audience and generate consistent leads. But what if I told you that Google Ads could be the solution you've been searching for? In this comprehensive guide, I'll share 7 proven strategies…

Casey Jones

March 7, 2024

How to Add Promotion on LinkedIn in 2024: The Ultimate Guide
4 minute Read
Advertising

How to Add Promotion on LinkedIn in 2024: The Ultimate Guide

If you've recently been promoted to a new job title, job position, or senior position within your current company, it's time to showcase your career progression and professional growth on LinkedIn. Whether in the same company or starting a new job, updating your LinkedIn profile with your job promotion is crucial for future career prospects.…

Gracie Jones

March 6, 2024

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Social Media Marketing

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How to delete a TikTok Video: A Complete Guide
6 minute Read
TikTok

How to delete a TikTok Video: A Complete Guide

Let's face it: we've all been there. You've just posted a TikTok video, and seconds later, you're hit with that sinking feeling. Maybe it's a cringeworthy dance move, an ill-timed joke, or just something that doesn't quite vibe with your personal brand. Whatever the reason, you want it gone. Pronto. But here's the thing: deleting…

Gracie Jones

September 2, 2024

How to Make a Facebook Post Shareable: A Comprehensive Guide
7 minute Read
Facebook

How to Make a Facebook Post Shareable: A Comprehensive Guide

In the ever-evolving world of social media, Facebook remains a powerhouse for connecting with friends, family, and followers. Whether you're sharing a hilarious meme, an important announcement, or a thought-provoking article, sometimes you want your post to reach beyond your immediate circle. That's where making your Facebook post shareable comes in handy. Let's dive into…

Gracie Jones

June 27, 2024

News & Latest Trends

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How to Search Fonts in CapCut: A Comprehensive Guide
4 minute Read
Industry News & Trends

How to Search Fonts in CapCut: A Comprehensive Guide

In the realm of video editing, particularly for enthusiasts and professionals alike, CapCut has emerged as a go-to mobile and PC application. Its user-friendly interface and many editing tools make it a preferred choice.  Among its many features, the ability to customise text with various fonts stands out, offering a unique way to enhance the…

Gracie Jones

February 21, 2024

Business

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Overcoming Common Digital Marketing Challenges: A Comprehensive Guide for Australian Businesses in 2025
5 minute Read
Business

Overcoming Common Digital Marketing Challenges: A Comprehensive Guide for Australian Businesses in 2025

In the ever-evolving landscape of digital marketing, Australian businesses face a myriad of challenges that can make or break their online presence. As we navigate through 2025, the digital realm continues to shift, presenting both obstacles and opportunities for marketers across the nation. This comprehensive guide delves into the most pressing digital marketing challenges and…

Gracie Jones

February 21, 2025

In-House Marketing vs. Outsourcing: Pros, Cons, and Cost Insights for Australian Businesses in 2025
7 minute Read
Business

In-House Marketing vs. Outsourcing: Pros, Cons, and Cost Insights for Australian Businesses in 2025

In the ever-evolving landscape of digital marketing, Australian businesses face a critical decision: should they build an in-house marketing team or outsource to specialised agencies? This choice can significantly impact a company's growth, budget, and overall success. As we navigate the complex terrain of marketing strategies in 2025, it's crucial to understand the pros, cons,…

Gracie Jones

February 20, 2025

Finance

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Unlocking the Benefits of Charity Donation Tax Deductible
6 minute Read
Finance

Unlocking the Benefits of Charity Donation Tax Deductible

In the heart of every charitable act lies a dual reward: the intrinsic satisfaction of aiding those in need and, quite often, a financial boon for the giver in tax deductions.  The concept of charity donation tax deductible is a cornerstone of philanthropic giving, encouraging individuals and businesses to open their hearts and wallets to…

Gracie Jones

April 18, 2024

The Ultimate Guide to Claiming Work-Related Expenses
5 minute Read
Finance

The Ultimate Guide to Claiming Work-Related Expenses

As the financial year draws to a close, it's time to get your ducks in a row and ensure you're maximizing your tax deductions. One area that often gets overlooked is work-related expenses.  Whether you're a corporate executive or a self-employed freelancer, understanding what you can and can't claim can significantly affect your bottom line.…

Gracie Jones

April 17, 2024

Design & Development

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Top 5 Homegrown Fashion Brands From Australia: According to Us
4 minute Read
Branding

Top 5 Homegrown Fashion Brands From Australia: According to Us

As a marketing agency committed to showcasing exceptional talent, we focus on Australian fashion brands that transcend mere functionality to become wearable art. Our exploration reveals brands that craft unique experiences resonant with Australia's distinctive ethos and aesthetic.  These top-tier labels are trendsetters and proud ambassadors of Australian culture on the global stage. In this…

Gracie Jones

April 16, 2024

What is a Lifestyle Brand: A Deep Dive into Cultivating Aspirations
5 minute Read
Branding

What is a Lifestyle Brand: A Deep Dive into Cultivating Aspirations

In today's rapidly evolving market, lifestyle brands stand out not merely as purveyors of products but as architects of aspiration, crafting ecosystems that resonate deeply with their audience's ideals, passions, and dreams. This phenomenon transcends the traditional boundaries of marketing, embedding brands within the very fabric of consumers' lives, thus fostering a unique blend of…

Gracie Jones

March 12, 2024

What is Ruby on Rails? Everything You Should Know
6 minute Read
Code

What is Ruby on Rails? Everything You Should Know

In a digital era defined by the pursuit of sleek, efficient web applications, a pioneering framework emerges as the architect behind the scenes, weaving the complex tapestry of the internet with precision and ease.  This tool, beloved by developers for its elegance and power, is the cornerstone for countless success stories across the web. So,…

Gracie Jones

February 16, 2024

Casey Jones Marketer

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We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

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Digital PR: Boosting Your Online Presence with Public Relations in 2025
6 minute Read
Branding

Digital PR: Boosting Your Online Presence with Public Relations in 2025

In the fast-paced digital landscape of 2025, Australian businesses are facing unprecedented challenges in capturing attention and building trust online. As the noise in the digital sphere grows louder, how can your brand cut through the clutter and make a lasting impression? The answer lies in a powerful strategy that's revolutionising the way companies communicate:…

Gracie Jones

February 24, 2025