Let's cut through the noise and get real about what matters in the world of social media content. You've probably noticed how obsessed everyone is with those vertical videos lately. They're everywhere, flooding your feed with dance moves, life hacks, and whatever trend is making the rounds this week. But how long can a reel…
I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
When it comes to marketing, Search Engine Optimisation (SEO) is a cornerstone, pivotal in shaping businesses' online visibility and success. In an era where Google processes over 3.5 billion searches per day, a robust SEO strategy is necessary for any business aspiring to thrive in the digital marketplace. However, effective SEO - particularly when dealing…
It’s no secret that staying up-to-date with Google's algorithm changes is crucial if you are interested in having a website that ranks. As we move into 2024, it's more important than ever to keep pace with these updates to ensure your website remains visible and competitive in search engine rankings. These algorithm changes, frequently rolled…
In the vast and ever-expanding digital landscape, the term "local SEO" has become a buzzword for businesses looking to carve out their online presence in their own backyard. So, what is local SEO, and why is it crucial for your business? Let's embark on a journey to unravel the mysteries of local SEO and discover…
Connected TV (CTV) advertising has revolutionized the way brands connect with their audiences. In this comprehensive guide, we will delve into the world of CTV advertising, exploring its nuances, best practices, and strategies for creative excellence. From understanding the types of CTV ads to crafting a winning CTV advertising strategy, this article will equip you…
December 15, 2023
In the ever-evolving digital marketing landscape, one term that has been creating a buzz is "programmatic advertising." But what exactly is programmatic advertising, and why is it considered the future of marketing? In this comprehensive guide, we will delve into the world of programmatic advertising, exploring its definition, how it works, its advantages, and why…
December 8, 2023
Let's cut the crap and get right to it: Programmatic advertising uses software and algorithms to automate buying and selling digital advertising. Instead of having actual humans negotiate prices and placements for ads, programmatic advertising relies on machines and math to get ads in front of the right eyeballs. I know, thrilling stuff. But as…
October 27, 2023
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Snapchat has become one of the most popular social media platforms, with over 347 million daily active users as of 2021 (Statista, 2021). One of its key features is the ability to share short-lived "stories" that disappear after 24 hours. However, there may be times when you want to delete a Snapchat story before it…
June 18, 2024
Instagram has become an integral part of our daily lives, with over 2 billion monthly active users worldwide. While the platform offers numerous features to enhance user experience, one particular feature that has gained attention is the "Active Status." This feature lets your followers see your last active on the app. However, only some people…
June 18, 2024
In the bustling digital landscape of the 21st century, podcasts have emerged as a revolutionary medium for entertainment, education, and storytelling. With over 2 million podcasts and 48 million episodes available worldwide (Podcast Insights, 2021), it's clear that podcasting has captured the hearts and minds of audiences worldwide. But what is a podcast, and why…
June 10, 2024
In the digital age, Microsoft Word is an indispensable tool for writers, educators, professionals, and students alike. However, one common frustration that can disrupt the flow of your document creation is the appearance of an unwelcome guest: the blank page. Whether it sneaks in at the end of your document or divides your masterpiece, this…
February 20, 2024
In the realm of document creation and formatting, Microsoft Word stands as a titan, offering a plethora of features that cater to the needs of users from all walks of life. Among these features, the ability to change the orientation of a single page within a document from portrait to landscape (and vice versa) is…
February 20, 2024
Excel is more than just a tool in today's data-driven world—it's a companion that navigates us through the complex sea of numbers, charts, and tables. Excel's prowess is undeniable whether you're a financial analyst dissecting revenue streams, a marketer analyzing customer data, or a student organizing research. However, with great power comes the occasional hiccup,…
February 20, 2024
Let's face it: social media marketing can feel like trying to catch a greased pig at times. Just when you think you've got a handle on Facebook and Instagram, along comes Snapchat with its disappearing messages and dog face filters. But here's the thing - if you're not using Snapchat for business marketing, you're missing…
August 9, 2024
Let's face it: if your business isn't on Google, it might as well not exist in today's digital age. However, having a Google Business Profile isn't enough. You need to verify it. Why? Because an unverified profile is like showing up to a party without an invitation - you're there, but no one really trusts…
July 23, 2024
You think paperwork is boring? Think again. It might just save your business. Let's face it: most of us would rather watch paint dry than deal with administrative tasks. But here's the kicker: that "boring" paperwork, specifically a purchase order system, could be the difference between your business thriving and taking an unexpected nosedive into…
July 16, 2024
Navigating the complexities of government assistance can be daunting for many families. One key aspect that often confuses is the requirement to advise parental income to Centrelink. This information is critical in determining the amount of financial aid a family receives. This article will explore why accurate reporting is necessary and beneficial and how to…
April 17, 2024
As a business owner or investor, understanding a company's financial health is crucial for making informed decisions. One key metric that often gets overlooked is retained earnings. This powerful financial indicator can provide valuable insights into a company's growth potential, financial stability, and overall performance. In this comprehensive guide, we'll dive deep into what are…
April 1, 2024
In the age of digital banking, possessing a Wise card is akin to having a Swiss Army knife in your financial toolkit. Whether you're a globe-trotter, an online shopping aficionado, or someone who craves seamless financial management, activating your Wise card is your first step towards a smarter way of handling money. Let's embark on…
February 29, 2024
Have you ever wondered about the secret sauce behind a brand's popularity? Enter the brand ambassador - the human face of a company, blending marketing with authenticity. These individuals are more than just marketing tools; they embody a brand's values and personality, forming a bridge between the company and its audience. Think of them as…
January 9, 2024
In today's digital landscape, brand messaging isn't just about selling a product or service; it's about crafting a narrative that resonates with your audience and distinguishes you from the competition. As we delve into the intricacies of brand messaging, remember it's not just what you say; it's how you say it. Brand Values: The Core…
December 20, 2023
Ever wondered what is Squarespace? Well, it's time to lift the veil. Squarespace is a platform that allows you to create a professional website, blog, or online store without knowing a single line of code. It's like having a team of professional web designers at your fingertips, ready to transform your vision into a stunning…
November 22, 2023
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
Image-to-text converters claim to extract text from images accurately. But not every tool lives up to the claims that it makes. Keeping this in mind, I’ve decided to put one popular tool named “imagetotext.io” to test in this blog post. I’ll test it with different images to see if it does exactly what it promises. …
October 28, 2024
Let's face it: we've all been there. You're scrolling through Amazon, eyeing that shiny new gadget or must-have item, when suddenly your bank account balance flashes like a neon sign screaming "NO WAY!" But what if I told you there might be a way to snag that coveted item without emptying your wallet in one…
October 25, 2024
We've all been there. You're scrolling through your Amazon account, looking at those saved credit cards from years ago, wondering if keeping them there is safe. With 32% of shoppers having Amazon credit cards and over 106,615 websites worldwide accepting Amazon Pay, knowing how to manage your payment information securely is crucial. So, now let's…
October 24, 2024
