Let's face it - we've all been there. Standing in front of our closets, drowning in a sea of clothes, yet feeling like we have absolutely nothing to wear. In these moments of fashion crisis, we often turn to trusted brands, hoping they'll rescue us from our style rut. But how do we know which…
I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Understanding the distinction between a business and a brand is crucial for any entrepreneur looking to build a successful, thriving enterprise. As a business owner, you may have heard the terms "business" and "brand" being thrown around, but do you truly understand the difference? In this article, I'll shed some light on the subject, breaking…
March 2, 2023
Have you ever gone to a restaurant and felt utterly overwhelmed by the menu? You've encountered options priced significantly higher or lower than the other menu items. It is where the concept of "decoy pricing" comes in. Decoy pricing is a marketing technique where businesses offer additional options to influence customers' choices. By including a…
March 2, 2023
B2C social selling is like playing a matchmaker between your business and your potential customers. It's about creating an online dating profile (or social media account), swiping through the feeds of your target audience, and wooing them with witty banter and irresistible offers. Think of it as a game of love, except you're not just…
February 24, 2023
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
As a business owner, stepping into the world of search engine optimisation (SEO) can feel like diving into a deep, overwhelming sea of information. It's a complex landscape, changing almost as rapidly as the internet itself. The question many businesses find themselves grappling with is - should you master the ins and outs of SEO…
May 29, 2024
Keyword stuffing, the practice of excessively using keywords to manipulate search engine rankings, is a thing of the past. As a content writer, I've seen how the internet has evolved. Gone are the days of GeoCities and Angelfire, where keyword stuffing ran rampant. Today, search engines prioritize user experience and penalize websites with spammy tactics…
May 28, 2024
As a music lover, I've always been fascinated by the convenience of streaming my favourite tunes anytime, anywhere. With over 615 million monthly active users, Spotify has become the go-to platform for music enthusiasts worldwide. But what if I told you you could elevate your listening experience by connecting Spotify to Alexa? That's right! By linking these two powerful platforms,…
May 27, 2024
