Here's a shocking statistic that should make every website owner sit up and notice: 96.55% of all web pages get absolutely zero organic traffic from Google searches. Zero. Nada. Nothing. But here's where it gets interesting: a significant portion of these "ghost pages" aren't just underperforming content – they're orphan pages. These abandoned digital assets…
I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
It’s no secret that staying up-to-date with Google's algorithm changes is crucial if you are interested in having a website that ranks. As we move into 2024, it's more important than ever to keep pace with these updates to ensure your website remains visible and competitive in search engine rankings. These algorithm changes, frequently rolled…
In the vast and ever-expanding digital landscape, the term "local SEO" has become a buzzword for businesses looking to carve out their online presence in their own backyard. So, what is local SEO, and why is it crucial for your business? Let's embark on a journey to unravel the mysteries of local SEO and discover…
Have you ever felt like you're just spinning your wheels regarding SEO? You run your keywords through the usual free tools, publish some content, and cross your fingers that something will stick. But nothing ever seems to happen. I've been there too. Before using Semrush, I was just guessing and hoping for the best with…
You can't swing a selfie stick these days without hitting an over-hyped marketing campaign that promises to "revolutionize the industry." But let's be real for a moment: How many of these "innovative marketing ideas examples" have truly stirred your soul or, more importantly, loosened your wallet? It is the hard truth: If your marketing strategy…
May 18, 2023
Are you stuck in the Sahara Desert of sameness in advertising? Thirsty for a riveting oasis of creativity that stands out in the sea of mediocrity? It's time to talk about "Creative Strategy in Advertising." The Glue That Holds It All Together: Creative Strategy Creative strategy is the invisible glue that holds your advertising campaign…
May 18, 2023
Boom! The term "creative strategy" hits you like a thunderbolt. But what does it really mean? Can it transform your business into a brand? Can it bolster your online visibility and skyrocket your conversions? My friend, the answer is a resounding YES! Let's unpack this powerhouse of a concept and explore how it can revolutionize…
May 11, 2023
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
In today's digital age, social media platforms have become integral to our lives, and Instagram is no exception. With its visually appealing interface and seamless sharing capabilities, it's no wonder that millions of users worldwide are hooked on this platform. However, as with any app, Instagram can sometimes experience performance issues, such as sluggish loading…
May 23, 2024
Have you ever wanted to send a secret message on Instagram that disappears after the recipient reads it? Well, now you can use Instagram's Vanish Mode feature! Vanish Mode is a new way to send temporary, self-destructing messages on Instagram. It's perfect for sharing private thoughts or sensitive information you don't want to be permanently…
May 23, 2024
In the early days of social media, before Facebook and Instagram dominated, a pioneering platform captured the hearts of millions worldwide. Orkut, named after its creator, Orkut Büyükkökten, was a trailblazer in online social networking. With its unique features and vibrant communities, Orkut quickly gained a massive following, particularly in Brazil and India. However, as time passed,…
May 9, 2024
In the ever-evolving landscape of book publishing, one format has consistently piqued the curiosity of readers worldwide: the mass market paperback. This guide delves deep into the essence of what is mass market paperbacks, offering insights, anecdotes, and a treasure trove of information that shines a light on this unique book format. Key Takeaways What…
February 19, 2024
In the labyrinthine world of finance, where fortunes can be made or lost with the flick of a decision, there exists a strategy as controversial as it is misunderstood: short selling. A term that often evokes images of cutthroat traders profiting from others' misfortunes, short selling is, in essence, a bet against the market. It's…
February 12, 2024
In the digital age, where innovation meets creativity, the Dbrand Casetify lawsuit has sparked a fiery debate in the tech accessory industry. This case is not just about two companies but symbolises a larger conversation on intellectual property, creativity, and the fine line between inspiration and imitation. Key Takeaway: Navigating the Fine Line The crux…
February 12, 2024
Have you ever wondered why big companies seem to have more names than con artists on the run? Welcome to the world of business subsidiaries. It's a place where corporate structures get more layered than a millefeuille pastry, and understanding the ins and outs can make your head spin faster than a CEO's office chair.…
August 8, 2024
Loyalty programs are like relationships. Most people think they're doing it right, but in reality, they're just pissing off their partner and wasting money on flowers. If you're running a business, you've probably heard the spiel about how customer loyalty programs are the holy grail of marketing. They're supposed to turn your customers into raving…
August 8, 2024
Have you ever had a brilliant idea for a product but weren't sure if anyone would actually want it? Welcome to the club. We've all been there, dreaming up the next big thing while simultaneously wondering if we're just deluding ourselves. Enter the Minimum Viable Product (MVP)—your reality check and potential golden ticket rolled into…
July 29, 2024
In the realm of personal finance, few concepts have the power to transform your financial landscape as profoundly as a sinking fund. This seemingly arcane term might conjure images of sinking ships or dwindling resources, but in reality, it represents a strategic beacon of financial prudence and foresight. Today, let's embark on an exploratory journey…
February 27, 2024
In the realm of taxation, receiving a notice of assessment (NOA) can evoke a mix of emotions, from relief to confusion. This crucial document, a bridge between taxpayers and the tax authorities, is a final statement on your tax situation for a given year. Yet, for many, its intricacies remain shrouded in mystery. Let's embark…
February 27, 2024
In the heart of Australia's bustling streets and serene outbacks, the term "Green Slip" often pops up, especially among vehicle owners and potential buyers. But what is a Green Slip? This vital documentation is more than just a regulatory requirement; it's a lifeline for drivers across New South Wales (NSW), providing essential protection in road…
February 27, 2024
As a marketing agency committed to showcasing exceptional talent, we focus on Australian fashion brands that transcend mere functionality to become wearable art. Our exploration reveals brands that craft unique experiences resonant with Australia's distinctive ethos and aesthetic. These top-tier labels are trendsetters and proud ambassadors of Australian culture on the global stage. In this…
April 16, 2024
Ever wondered how websites seem to know so much about what you do on them? How do they remember what you clicked on, or how do they show ads that are suspiciously aligned with your interests? Enter Google Tag Manager (GTM), a free tool by Google that's like a magic box for website owners and…
April 4, 2024
In the bustling digital marketplace, user experience design emerges as a competitive edge and a fundamental necessity for businesses aiming to captivate and retain customers. With the right strategies, enhancing your UX design can significantly impact your business growth, user satisfaction, and, ultimately, your bottom line. Key Takeaway: The Strategic Advantage of UX Design Emphasizing…
April 1, 2024
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
Let's cut through the fluff. Starting a cleaning business isn't rocket science, but it's more complex than buying supplies and calling yourself a cleaner. I've analyzed hundreds of successful cleaning businesses, and here's what separates the winners from the wannabes. So, let's find out how to start a cleaning business. Why a Cleaning Business Makes…
October 24, 2024
The travel industry has platforms promising incredible deals and experiences, but not all deliver on their promises. Klook, a Hong Kong-based travel booking platform, has grown significantly since its 2014 launch, generating over $200 million in revenue and serving millions of worldwide travellers. But the burning question is, "is Klook Legit?" The Truth About Klook's…
October 24, 2024
Regarding vitamins and supplements, Swisse stands tall as Australia's leading multivitamin brand, but does popularity equal quality? Let's cut through the marketing noise and examine what makes this Melbourne-born wellness giant tick and find out is Swisse a Good Brand? Why Swisse Stands Out: Market Leadership and Growth Swisse has established itself as a dominant…
October 23, 2024
