Suppose you’re a small business owner or digital marketer looking to improve your website’s search engine optimisation (SEO). In that case, you may wonder what tools can help you do the job.
While there are certainly some expensive, feature-rich SEO tools on the market, many small SEO tools offer a range of valuable features at a much lower cost. A recent survey by Moz found that most small businesses (62%) use free or low-cost SEO tools to improve their search rankings.
So, what can small SEO tools do for you? Here are a few examples:
- Keyword research: Identifying the right keywords and phrases to target in your website’s content and meta tags is a crucial aspect of SEO. Small SEO tools like Google’s Keyword Planner and SEMrush can help you discover the keywords people are searching for online, so you can optimise your website accordingly.
- On-page optimisation: Ensuring each page on your website is optimised for search engines is another important aspect of SEO. Small SEO tools like Yoast SEO and SEMrush can help you optimise your website’s title tags, meta descriptions, and header tags and analyse the overall structure and content.
- Link analysis: The quality and quantity of links pointing to your website can greatly impact your search engine rankings. Small SEO tools like Ahrefs and Majestic can help you analyse the links pointing to your website, so you can identify any opportunities to build high-quality backlinks.
- Local SEO: If you have a local business, optimising your website for local search terms is important as making sure your business is listed in local online directories. Small SEO tools like Moz Local and Yext can help you with this.
- Website audit: A website audit can help you identify any issues with your website that could be hurting your search engine rankings, such as broken links, duplicate content, and slow loading times. Small SEO tools like Screaming Frog and SEMrush can thoroughly audit your website and provide a report with recommendations for improvement.
- Rank tracking: It’s important to track your website’s search engine rankings over time to see how well you’re doing and identify any areas for improvement. Small SEO tools like Ahrefs and SEMrush can help you track your rankings for specific keywords.
While small SEO tools can be very helpful, it’s important to remember that they are just one part of the puzzle. In addition to using these tools, it’s also important to create high-quality, relevant content, build high-quality backlinks, and follow best practices for on-page optimisation.
According to a survey by BrightLocal, small businesses that invest in local SEO are twice as likely to see an increase in website traffic compared to those that don’t (40% vs. 20%).
Additionally, a study by Search Engine Journal found that businesses that blog receive 97% more links to their website, which can help improve their search engine rankings. These statistics highlight the importance of investing in SEO for small businesses.
In conclusion, small SEO tools can be a valuable resource for small business owners and digital marketers looking to improve the search engine optimisation of their websites.
Whether you’re just starting or looking to take your SEO efforts to the next level, these tools can help make your website more visible and attractive to search engines. Some top small SEO tools to consider include Google’s Keyword Planner, SEMrush, Ahrefs, Moz Local, Yext, Screaming Frog, and Yoast SEO.
