Let’s cut right to the chase: if your website doesn’t have a blog, you’re basically leaving money on the table. And I’m not talking about loose change here – I’m talking about potentially thousands of dollars in missed opportunities.
You might think, “Oh great, another digital marketing guru telling me I need to blog.” But hold on a second. Before you roll your eyes and click away, let me hit you with some cold, hard facts that might just change your mind.
Did you know that websites with blogs have 434% more indexed pages than those without? That’s not a typo. Four hundred and thirty-four per cent. And get this: companies that blog get 97% more links to their websites. If those numbers don’t make you sit up and take notice, I don’t know what will.
But here’s the thing: having a blog isn’t just about impressing search engines (although that’s a pretty sweet perk). It’s about so much more. It’s about connecting with your audience, establishing your authority, and ultimately driving more business your way.
So buckle up because we’re about to discuss why having a blog on your website isn’t just a nice-to-have—it’s a must-have in today’s digital landscape.
Let’s start with the big one: Search Engine Optimisation (SEO). If you’re running a business in 2024 and you need to think about SEO, you might as well be trying to sell ice to Eskimos. (Spoiler alert: it won’t work out well for you.)
Here’s where it gets really interesting: Google and other search engines are like hungry beasts constantly craving fresh, relevant content. And guess what feeds that beast better than almost anything else? You guessed it – a regularly updated blog.
But it’s not just about quantity; it’s about quality, too. Every blog post you write is an opportunity to target specific keywords and long-tail search terms that your potential customers use. It’s like laying out a welcome mat for Google to find you.
And here’s a little secret that most people don’t realise: blog posts are incredibly versatile. Did you write that “10 Tips for Better Time Management” article last year? It could be ranking for dozens of search terms, bringing in traffic long after you’ve forgotten about it. It’s the gift that keeps on giving.
Now, let’s talk about something that’s harder to measure but just as crucial: authority and trust. In a world where anyone can claim to be an expert, how do you actually prove that you know your stuff?
Enter your blog.
Every post you write is a chance to showcase your expertise, demonstrating that you’re not just another faceless corporation but a team of real humans who know their stuff. It’s like having a stage where you can perform your greatest hits repeatedly.
But here’s where it gets really powerful: a blog gives your brand a voice. It’s not just about what you say but how you say it. Are you the straight-talking, no-nonsense type? The friendly, approachable expert? The innovative thought leader? Your blog is where you get to show that personality.
And trust me, in a world of increasingly savvy consumers, that authenticity is worth its weight in gold.
Now, I know what you’re thinking. “This all sounds great, but how does it actually translate to more business?”
I’m glad you asked.
Here’s a mind-blowing stat for you: businesses that blog get 55% more website visitors than those that don’t. That’s like having a sales team that works 24/7, bringing potential customers to your virtual doorstep.
But it gets better.
Blog posts are incredibly shareable on social media. That means your content has the potential to reach far beyond your immediate network. It’s like having an army of brand ambassadors, spreading your message far and wide.
And here’s the kicker: blog readers are more likely to convert into leads. Why? Because by the time they reach out to you, they already know you. They’ve read your content, trust your expertise, and are pre-qualified. It’s like dating someone you’ve known for years versus going on a blind date.
Let’s talk money. Marketing can be expensive, especially if you’re throwing cash at paid or traditional ads. But a blog? It’s like the Swiss Army knife of marketing tools.
The initial investment is relatively low – mainly your time or the cost of a good content writer. But the returns? They compound over time. That post you wrote six months ago could still be bringing in traffic and leads today.
The best part? Blogs are incredibly versatile. They can be used for how-to guides, industry news, case studies, and opinion pieces—the possibilities are endless. It’s like having a marketing channel that can shape-shift to meet your exact needs.
But wait, there’s more! (I’ve always wanted to say that.)
Your blog isn’t just a broadcasting tool but a listening tool. The comments section and social media shares give you direct access to what your audience is thinking. It’s like having a focus group at your fingertips, 24/7.
What topics get the most engagement? What questions keep coming up?
This is pure gold for your product development and customer service teams. It’s like having a crystal ball that tells you exactly what your customers want.
Let’s discuss another often-overlooked blogging benefit: growing and nurturing your email list.
Email marketing is still one of the most effective forms of digital marketing, with an average return on investment of $42 for every $1 spent. However, to have a successful email marketing strategy, you need subscribers and content to send them.
Guess what helps with both? Yep, your blog.
Blog posts are perfect for enticing people to sign up for your newsletter. “Want more insights like this? Sign up for our weekly digest!” And once they’re on your list, your blog gives you a constant stream of valuable content to share with them.
It’s like dating. Your blog posts are your charming conversation starters, and your email list is where you build a deeper relationship over time.
In today’s world, people don’t just buy products or services; they buy into brands. And to truly connect with a brand, people need to see its human side.
It is where your blog really shines.
A blog gives you the opportunity to tell your story, to showcase your company culture, to let your personality shine through. It’s where you can share the “why” behind what you do, not just the “what”.
Did your team just volunteer at a local charity? Blog about it. Celebrating a company milestone? Share the story. Passionate about a cause? Let it show in your writing.
This isn’t just feel-good fluff. It’s smart business. Studies show that 64% of consumers cite shared values as the primary reason they have a relationship with a brand.
Your blog is where you can create those emotional connections that turn casual browsers into loyal customers and brand advocates.
So, let’s recap. A blog can:
And remember those stats from the beginning? 434% more indexed pages. 97% more inbound links. 55% more website visitors.
Now, let me ask you this: can you afford not to have a blog?
I know what you might be thinking. “This all sounds great, but I don’t have the time/skills/resources to maintain a blog.”
And that’s a valid concern. Blogging does require effort and consistency. But here’s the thing: you don’t have to do it alone.
That’s where we at CJCO come in. We’re not just another digital marketing agency. We’re your partners in navigating the complex world of online marketing. We understand the power of blogging because we’ve seen the results firsthand for ourselves and our clients.
We can help you develop a blogging strategy that aligns with your business goals, create compelling content that resonates with your audience, and maximise your blog’s SEO benefits.
So, what are you waiting for? It’s time to stop wasting money and start harnessing the full power of blogging for your business.
Remember, in the world of digital marketing, the best time to start a blog was yesterday. The second-best time is now.
Let’s make it happen.
Practice makes perfect. Or hire a writer. Or use AI (but please, for the love of all that is holy, edit it).
Long enough to cover the topic, short enough to keep it interesting. Typically, 1000-1500 words hit the sweet spot.
No, but you should know what you’re talking about. Share your journey of learning if you’re not an expert yet.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
