Asset managers are like the conductors of an orchestra – they bring together various components like stocks, bonds, cash, and other investments into a cohesive strategy designed to meet their client’s financial goals. But what is an asset manager? Why are they so important? Let’s take an in-depth look under the hood.

What is an Asset Manager?
An asset manager is responsible for making investment decisions and overseeing assets like stocks, bonds, real estate, cash, and other securities on behalf of individuals and institutions. They are portfolio managers who construct, monitor, and rebalance portfolios to achieve their client’s investment objectives while mitigating risk.
You can think of asset managers as financial advisors to both retail and institutional investors. They are the pilots that guide an investment portfolio on its journey towards financial goals and objectives.
Navigating the Twists and Turns of Volatile Markets
A key part of an asset manager’s role is determining the appropriate asset allocation for their clients – what percentage should be invested in stocks vs bonds vs alternatives, for example. They make these allocation decisions based on the client’s risk tolerance, time horizon, liquidity needs and overall investment policy.
Once the target allocation is set, asset managers must select specific investments to populate the portfolio. It requires extensive research into a company’s financials, growth prospects, valuation, competitive landscape and management team. Picking winning stocks and bonds is no easy task, but skilled asset managers have the experience and insights to separate the wheat from the chaff.
Steering Clear of Financial Storms
However, an asset manager’s job continues once the initial portfolio is constructed. They constantly monitor and analyze financial markets, economic developments, geopolitics, regulatory changes and other factors impacting investments.
Asset managers may rebalance portfolios to control risk if a stock drops or a sector falls out of favour. It’s an active, ongoing role that requires sharp decision-making skills and composure under pressure. When financial storms hit, asset managers cannot afford to panic.
Why Choose an Active Manager Over Passive Investing?
In the modern era, passive investment vehicles like index funds and ETFs have become popular for their simplicity and low fees. So why might an investor still choose an actively managed portfolio from an asset manager?
There are a few key reasons:
- The potential to outperform benchmarks – Skilled active managers can exploit market inefficiencies to beat the overall market. They are not confined to just matching index performance.
- Flexibility to adapt – Active managers can shift allocations and reposition portfolios to capitalize on developing trends or mitigate risks. Passive vehicles lack this dynamism.
- Access to opportunities – Asset managers, particularly in alternative assets like private equity, can provide access to exclusive, higher-returning investments not available in indexes.
- Customization – Active managers can tailor portfolios to an investor’s unique preferences, constraints, tax considerations, etc. Passive vehicles are less customizable.
So, while passive investing can be a great low-cost option, active management still has merits, particularly for more sophisticated investors with specialized needs.
Behind the Scenes: Operational Expertise
Beyond investment management, asset managers also handle critical back and middle office functions:
- Portfolio accounting – Tracking holdings, reconciling trades, performance reporting
- Risk management – Monitoring & controlling different risk factors
- Trading & execution – Sourcing liquidity, executing orders
- Operations – Settlements, corporate actions, cash/collateral management
- Technology – Data management, cybersecurity, automation
So, as you can see, asset managers do far more than pick stocks! Many operational gears are turning behind the scenes to ensure portfolios function properly.
Frequently Asked Questions:
What qualifications does an asset manager need?
Most asset managers have an advanced degree like an MBA or hold specialized designations like the Chartered Financial Analyst (CFA) or Certified Financial Planner (CFP). Extensive experience across financial markets is also usually required.
What skills make a successful asset manager?
Key skills include financial analysis, valuation modelling, research capabilities, portfolio optimization, risk management, critical thinking and communication. Successful managers also tend to be disciplined decision-makers who stay cool under pressure.
The Buck Stops with Asset Managers
Asset managers shoulder tremendous responsibility. Retail investors trust them to grow retirement savings. Institutions rely on them to prudently manage capital. Family offices depend on them to preserve generational wealth.
They are accountable for investment outcomes, good or bad. And their decisions can impact portfolio values and their client’s overall wealth.
It’s a high-stakes role, but talented asset managers thrive under this pressure. They live for the challenge of steering portfolios through all market environments towards the ultimate destination – financial success.