As a professional photographer, I often get asked the question, “what is ecommerce photography?” And while it may seem like a simple question, the answer is actually quite complex.
Ecommerce photography, also known as product photography, is the art of capturing high-quality, visually appealing images of products for use in online retail. These images are typically used on websites, social media, and other online platforms to showcase the products and entice potential customers to make a purchase.
One of the biggest challenges of ecommerce photography is accurately representing the product in the photograph. This means capturing every detail, from the texture of the material to the colours and patterns. It also means ensuring that the product is shown in the best possible light, which can be a real challenge when working with reflective or transparent objects.
Another important aspect of ecommerce photography is providing the customer with multiple angles of the product. This allows the customer to see the product from all sides, which can be especially useful when shopping for clothes or accessories.
But ecommerce photography is not just about taking pretty pictures. It’s also about creating a consistent visual aesthetic that reflects the brand’s identity and values. This can involve choosing specific colours, lighting, and composition techniques to create a cohesive look and feel across all of the product images.
In addition to the technical aspects of ecommerce photography, there are also a few key considerations when it comes to the business side of things. This includes things like copyright, licensing, and model releases, which are all essential for protecting both the photographer and the retailer.
In conclusion, ecommerce photography is a specialised field that requires a combination of technical skill, artistic vision, and business savvy. It’s not just about taking a pretty picture – it’s about creating images that accurately and effectively represent the product, and that help to drive sales and build the brand.
