What is Threads: A Guide to the New Social Media Sensation

Instagram Threads, the new social media app developed by Instagram Inc (a Meta company), has taken the digital world by storm. With over 55 million users, this text-based messaging app is being hailed as a potential Twitter killer. In this guide, weโ€™ll explore what is Threads, its features, and how itโ€™s changing the social mediaโ€ฆ

Written by

Gracie Jones

Published on

July 7, 2023
BlogInstagram, Social Media Marketing

Instagram Threads, the new social media app developed by Instagram Inc (a Meta company), has taken the digital world by storm. With over 55 million users, this text-based messaging app is being hailed as a potential Twitter killer. In this guide, weโ€™ll explore what is Threads, its features, and how itโ€™s changing the social media landscape.

What Is Threads: A Guide To The New Social Media Sensation What Is Threads

What is Threads?

Threads is a spin-off app from Instagram that focuses on conversations rather than visual content. It allows users to log in with their Instagram account and share text updates, join public discussions, and create posts with up to 500 characters, links, up to 10 photos, and videos up to 5 minutes long. The app resembles the Instagram comment section in its design but offers features similar to Twitter, such as replying to and re-sharing posts.

How to Get Started with Threads

Getting started with Threads is easy. Simply download the app from the Apple App Store or Google Play Store, launch it, tap on โ€˜Login with Instagramโ€™, and hit the โ€˜Import from Instagramโ€™ button. When you join Threads, you get an ID based on your rank, which depends on when you join the app. This ID appears as a badge under your name or username on your Instagram profile, letting your followers know that you use Threads.

Threads vs. Twitter: Key Differences

While Threads shares some similarities with Twitter, there are a few key differences that set it apart:

  1. Character Limit: Threads allow users to create posts with up to 500 characters, compared to Twitterโ€™s 280-character limit.
  2. Integration with Instagram: Threads is built on top of Instagram and automatically links to a userโ€™s account on the photo-sharing app
  3. No Direct Messages: Unlike Twitter, Threads has no direct messaging feature.
  4. No Hashtags or Trending Lists: Threads focuses on text-based conversations and does not include hashtags or trending lists.

Engagement and User Experience

Threads boast an impressive daily active user rate of 60%, significantly higher than the industry average. Many users have praised the app for its smooth and glitch-free performance. The appโ€™s seamless integration with Instagram has also been noted as a major advantage, making it easy for users to sign up and get started.

Future Features and Enhancements

Instagram head Adam Mosseri has mentioned that a Threads โ€˜Followingโ€™ feed is โ€œon the listโ€ of upcoming features. It would allow users to view updates from accounts they follow, similar to Twitterโ€™s Following list view. Mosseri also stated that the priority is on the mobile apps, but they are working on a web version of Threads.

Frequently Asked Questions:

Is Threads available on both Android and iOS devices?

Yes, Threads is available for download on both Android and iOS devices7.

Can I use Threads without an Instagram account?

No, you need an Instagram account to use Threads3.

How does Threads handle privacy and content filtering?

Threads offers many of the features built into Instagram to help you filter out content youโ€™d rather not see, such as controlling who can reply to you or mention you in a post, adding a word filter, and blocking accounts10.

The Bottom Line:

In conclusion, Instagram Threads is a fresh take on social media, offering a unique approach to online conversations. As more users embrace the app and provide feedback, the development team at Instagram will have valuable insights to further improve and expand the platform. So, are you ready to unravel the world of Instagram Threads?