YouTube Short is slowly becoming a global platform that keeps the uncrowned kings of the short-video format, TikTok, on their toes.
Tiktok in Australia has amassed more than 2.8 million daily active users since it first set foot in 2019. But the main factor remains that most of this audience lies in the Millenials and Gen Z.
TikTok‘s smart creator campaign has helped several people in Australia become household names and earn quite a profitable living.
With the introduction of two new short-video formats in YouTube Shorts and Instagram Reels, TikTok will have to challenge both Google and Meta to stay at the top of the short-video content genre.
YouTube Shorts had already announced at the beginning of 2022 about the 100 million dollar creator fund for shorts, but to make things interesting, they have levelled the playing field with TikTok with this new twist.
YouTube Shorts now accept advertisements, and at a glance, this could instantly make many creators into Millionaires. Australia boasts more than 17.5 million active YouTube watchers compared to TikTok’s 2.8 million.
Now, advertisements can be placed on YouTube Shorts, and creators earn a 45 per cent split from it. Yes, YouTube does take 55 per cent, but it leaves the creator with another ad revenue source.
It’s the perfect time to be a creator, and if you still haven’t started, it’s okay. It’s never too late.
P.S The YouTube Shorts Ads are being tested in Australia, India, the US, Canada and Brazil before it launches globally.
