Digital Marketing Agency Sydney

CJ&CO Digital Marketing Agency Sydney

Customized strategies to grow small business for sales and profit

What business owner doesn’t want to have better business and more money to keep growing it?

Nobody.

The fastest way to get there is to find someone that knows what they’re doing.

Digital marketing agencies can help you bring your Sydney business to the next level of income and profits.

Yet, if you’re yet to come across a digital marketing agency you can “clicked” with, chances are that the big guys are too hands-off, and it’s too much of a hassle to find a guy to build your website, another for your Facebook ads management, and a third, fourth, and fifth to implement SEO strategies, sort out your Google Adwords, and generate your content marketing.

Especially in a busy place like Sydney, businesses have a lot of things going on. Your job should be focusing on bringing your best, most ground-breaking, and creative goods and services to your loyal customers.

Welcome to CJ&CO. I’m Casey Jones, a full-stack marketer that takes your small or medium business from failing or floundering, to flourishing; from end-to-end.

If you’ve felt like you’re juggling too much when it comes to advertising and marketing your own small business…

Or, if the agencies you’ve worked with lack that face-to-face, human-to-human contact that you need to feel secure and satisfied that things are getting done…

Then CJ&CO is the No.1 choice to deliver you leads, convert them into sales, and fill up your cash register.

You get direct access to the guy that’s designing your website, strategizing for organic traffic, running your social media ads, and giving you the numbers – as they’re happening – month after month so you know exactly what you’re getting for your investment,

How to turn window-shoppers into long-term customers

You know what your customers want and you have what they need. Your specialty may be personal training in Sydney CBD, tasting wines in St Peters, or baking cakes in Darlinghurst. I’m willing to bet your products or services are top-notch and they’d sell out in a heartbeat – IF only more people knew about them.

Your issue is not putting what you do best in front of the right customers.

That’s where I come in. No tricks. No gimmicks. Just technically sound search engine optimization and social strategies. Throw in a beautifully designed website that informs and engages, and a constant flow of email campaigns to keep your customer list forever growing and buzzing. Mix it all up a marketing strategy that consists of high-impact Google ads and Facebook ads that have been precision crafted with high-converting copywriting – and your target audience will keep coming back to you.

Because they now know you, trust you, and are actively seeking you out week after week, month after month, for years to come.

When your business’ content keeps reaching them and you amass feedback to know what they like, don’t like, and want more of – then your data-driven digital strategy can only get stronger, sharper, and more profitable.

Is this you?

“I don’t have the time to develop an online advertising strategy.”

“I’m on a budget and digital marketing agencies in Sydney are expensive.”

“I wouldn’t even know where to start or which marketing agency to approach.”

“We’ve always only been a brick and mortar store, so this online stuff is all new to us, but we know we want to make more money and build that brand awareness!”

CJ&CO’s digital marketing services for small businesses in NSW

There are a few factors that make successful advertising. Here’s what you need to ensure your business stands out from the thousands in Sydney from Alexandria to Zetland that are vying for the attention of shoppers in Sydney, New South Wales, Australia, or even the world.

High-converting website design

I design your website to:

Rank higher

Bring in more organic traffic

Convert that traffic into leads and sales

And, ultimately make you more money

Google Search Engine.

Being one of the top 3 results on a Google search is the top way to get your website seen. If you want more people to return your business name or brand when they’re searching for similar goods or services online, then you need to build your site to Google’s 200+ SEO Best Practice points. If Google says that’s how it works to get to the top of their search engine ranking, then it doesn’t make sense not to take full advantage of their resources!

Increase the number of leads

More traffic means generating more sales. Relevant content is the only way to get high quality attention – and ensure that attention stays focused on your brand, and what specific benefits it can offer your target market.

To do this, I can help you make use of content marketing, properly harness the power of Facebook, LinkedIn, Instagram, Twitter, Google, and even YouTube, Tiktok, and Bing!

Get those sales and earn that profit

Having a digital marketer means having someone that specializes in tailoring expert online strategies to your specific brand. Your online marketer should know what your potential customer needs, what they respond to, and precisely when they’re hot enough to convert into long-term, return buyers.

In short, your digital marketing expert is an investment that should pay for themselves many times over with campaigns that do two things: Generate new interest from potential customers, and turn first-time buyers into repeat sales.

Building brand awareness

Your branding should be more than title stuffing, buzzwords, and clunky descriptions choke-full of SEO keywords in an attempt to rank on the Google Search Engine.

True brand visibility lives in the minds and hearts of your customers and clients. Like dating, it’s about making that first impression, so they keep coming back for the second and third!

Here’s how I build your brand up for optimum visibility and stickiness:

SEARCH ENGINE MARKETING

Organic traffic can only get you so far. Getting your brand to the top of your industry’s result pages may require some tricks to get one over on the competition.

Know how some of the biggest brand names always get seen right at the top of any and every related search? They use Google Adwords and Pay Per Click (PPC) ads to be front and center. Why pay when you can rank for free? 3 reasons:

1. The top 3 results on Google get 60% of the clicks than everyone else combined
2. That means you rank higher, faster
3. and therefore, make more money, sooner

Cut through the clutter and noise with a balance of technical and engaging copywriting, based on data comparisons of the top contenders in your industry.

AESTHETIC AND INTUITIVE WEB DESIGN,  WEB DEVELOPMENT, AND GRAPHIC DESIGN

Beautiful websites means a better, more memorable brand image, a comfortable user experience, and higher trust from your customers or would-be customers.

Exactly how your brick-and-mortar store is your brand’s home in Sydney, your website is its online home. When clients or customers visit your ecommerce store, they need to feel as if they’re walking into a safe, value-laden place. Somewhere they’re confident handing their hard-earned cash over, because they know they’ll get what you’re advertising with customer service that looks after them.

My web design, graphic design, and web development for your business is about three aspects:

1. Your ease of use – Minimize frustration and down-time with an easy-to-use and quick-to-manage back office set-up (even if you’re not a “computer person).
2. Your customers’ surfing, purchasing, and follow-up experience – The easier you make it for them, the more likely they’ll be back for more!
3. Grabbing their feedback – Through measuring the number of seconds they spend on your individual web pages, the bounce rate, clicks, and conversion rates. Then tweak accordingly to close the gaps and smoothen out that flow to get them from “thinking about it” to “must buy now!”

SOCIAL MEDIA ADVERTISING

Social media marketing is a no-brainer. You don’t have to be an influencer to use the power of a social media platform to showcase your goods and services, generate positive reviews, collect important feedback that directly improves processes, and spread cleverly designed video ads like wildfire with formulas that make it viral.

Google Ads Management

THE easiest way to get seen on Google, is by using their ads. It puts you right at the top of the list relevant to your business. Over the years, I’ve found that the top two complaints with doing your own Google Ads are:

1. They’re fiddly to write.
2. They’re time consuming to manage.

It’s an art. One that can be highly annoying when you’re busy trying to run a business. I manage your Google Ads so your goods and services target your ideal Sydney customers. I free your precious time up so you can focus on creating, stocking, and customer servicing.

Facebook Ads Management

Facebook is absolutely incredible when you want to zoom in on your future clientele down to the type of music they listen to, or clothing store they frequent. If there’s one way to razor target your audience’s needs and wants – this would be it. Like Google Ads however:

1. They’re even fiddlier to write (Facebook is notoriously finicky. Their banned words and images are a marketing course all on their own).
2. They’re also time consuming to check, tweak, re-activate, and compile data on.

But they work. If your business is already doing well, and you want to shift it into the big leagues, then don’t waste time, ad spend, and mental health (I wish I was kidding!) on struggling with your own Facebook Ads. If you understand the concept of going to a trained doctor to get diagnosed – you can think of me as the Facebook Ads doctor!

Instagram Marketing

Everyone’s on it. Instagram has become a powerful little app that can promote your brand all over Sydney. If your customer base are the Zoomers and Millennials, then perfectly photographed pictures, well-researched hashtags, and snappy captions will be the key to your increased sales and revenue. Being a full-stack online marketer means I do it all from the photography, to the copywriting, to generating organic traffic, and even managing Instagram’s paid ads campaigns for your business if it benefits from it.

Youtube Marketing

Video marketing doesn’t work unless it’s at a production and engagement level high enough to capture more than 3 seconds of viewer attention. Today, we have the attention spans of goldfish. Smart video editors cater to what your audience wants to see, not what makes you feel good. Marketing through Youtube videos is very dependent on your niche. I film and edit promotional videos designed to present your business as attractive, exclusive, and excellent value for money. Check out some of my client videos here.

EMAIL MARKETING

Email marketing cannot be ignored. It’s still a significant boost to sales when you know how to get people opening up your emails and clicking through to your flash sales and special offers. The key is to personalize content to interests, gender, age, past purchases – among many other factors. When we work together, I’ll get to know your target audience intimately so they get to receive emails made for them, that bring them value – not spam.

SEARCH ENGINE OPTIMISATION

Be the authority. When you use your website to answer questions that your customers have, you become to brand they look up to for knowledge and the last word. Establish your brand with resources and content that people are actually looking for. This gets people looking for your website, rather than you begging them to visit it.

Once you’re an industry leader through search engine optimization and high rankings, the trust and credibility you’ve built will pay for itself!

CONTENT PRODUCTION

Your website and online presence is only as good as its copy, content, images, and videos.

Cellphone pictures and filters are not going to cut it. Professional video and photography speaks directly to customers. Beauty is engaging. It tells customers that this is a brand worth investing in because it looks good, represents itself well, and cares about its image. This means, it cares about its customers and what its customers think as well.

Prep your customers to go towards that call to action. Great content production means they’ll do it willingly, without even realizing it.

Get Started

Ready to make some serious money with your small Sydney business?

CJ&CO is a Sydney digital marketing agency that knows who your customers are and the precise strategy you need to reach your business goals.

Jump on for a quick no-obligation, free, one-on-one personal consultation. We’ll chat so I can learn about what you do, where you want to be, your marketing budget, and discuss how I intend to get you there.

You’ve got nothing to lose but a few minutes of your time. Book it in now and take that next step to business growth and ramping up revenue.