Digital Marketing Agency Perth

CJ&CO Digital Marketing Agency in Perth

Are you looking for ways to grow your business?

Ready to take the next step and expand your small or medium business?

Not too sure where to start?

Welcome to CJ&CO – Perth’s premier digital marketing agency for businesses looking to grow in customer number, sales volume, and annual revenue.

If your main target market is in Perth or Greater Perth, your small business will likely flourish best under a marketing agency that “gets” your customers and clients on an intimate, local level.

This is where I come in.

Hi! I’m Casey Jones. A full-stack marketer that specialises in Perth products and services for Australians.

That means, if you’re in retail trade and your business sells goods for your immediate neighbourhood like:

• Women and men’s clothing
• Food and beverages
• Cosmetics and skincare
• Pet products
• Health and wellness supplements
• Furniture and homeware
• Flowers and gifts

Or you offer services for Perth residents like:

• Finance and insurance
• Repair and maintenance
• Real estate, hiring, and rental services
• Construction
• Beauty and hair salon services
• Food and accommodation services
• Private health care and social assistance services
• Administrative and business support services

There’s a good chance you wouldn’t mind more customers, more sales, and more income to flow your way.

Traditional marketing is expensive and has limited reach. Fewer and fewer people are picking up a physical newspaper every morning. Flyers aren’t eco-friendly and tend to end up in the bin. Billboards and prime time TV ads cost an arm and a leg.

Enter the internet. You know it’s the way to go! (That’s how you found me and why you’re reading all about digital marketing in Perth right now!)

In fact, did you know that 89% of Australians are connected to the Internet? That’s at least 22.31 million users that are watching Youtube ads, surfing through Google ads, and browsing social media ads every single day, 40 hours a week to be exact. That’s the same amount of time they spend at work!

If your customer or client base is Perth-based, then you want to make sure those 1.77 million eyes glued to their smartphones, laptops, or smart TVs are looking at all the offerings you and your business have to make their lives easier, better, or more interesting.

With that many viewers, it’s all a numbers game and getting seen is the way to win it.

Imagine converting even 1% of those internet users. Would that boost your revenue significantly?

That’s 17700 extra sales a year, month, or week – now, that wouldn’t hurt!

Digital marketing will be the quickest, most effective, and quite frankly, the best way to promote the goods you’re selling, services you’re offering, or brand you’re building up.

So now you know it’s about getting seen. How do you do that?

To turn those window shoppers into loyal, returning, tell-everyone-about-you customers, you need to know what they need and make sure they know you’re all about fulfilling that.

Your specialty might be dance classes in Fremantle or life coaching in Scarborough. The fact you have a business selling your product or service means you’re good enough to take that risk to put yourself out there. I’m willing to bet that means you’d be selling out if more people knew about you and what your business does.

My job is putting you in front of the right target audience. No tricks. No gimmicks. Just technically sound search engine optimisation and social strategies. Throw in a beautifully designed website that informs visitors and engages, and a constant flow of email campaigns to keep your customer list forever growing and buzzing. Mix it all up a marketing strategy that consists of high-impact Google ads and Facebook ads that have been precision crafted with high-converting copywriting – and your potential customers will start walking through the door and new clients will keep coming back to you.

It’s all about getting them to know you, so they trust you, then actively seek you out week after week, month after month, for years to come.

When your business’ content keeps reaching them and you amass feedback to know what they like, don’t like, and want more of – then your data-driven digital strategy can only get stronger, sharper, and more profitable.

Does this sound like you?

“I don’t have the time to learn about developing an online advertising strategy.”

“Digital marketing agencies in Perth are way out of my budget.”

“I don’t know the first thing about marketing agencies. Who do I approach. Where do I start?”

“We’ve never done anything online with our store. All we know is we want to build brand awareness and have more sales!”

CJ&CO’s digital marketing services for small businesses in Perth

What makes online advertising successful? Here’s what you need to know to make sure your business stands out from the crowd:

High-converting website design

It all starts with a professional looking website. One that tells the viewer, “You can trust that we know what we’re doing. Your order won’t get lost in the mail. It’s in stock as advertised. There won’t be delays. And, most importantly, we have prompt customer service in case you need help or have any questions.”

It’s exactly the same way you’d avoid dodgy looking sites with awkward language and terrible user experience. Your potential customers or clients want real people in Perth that know what they’re talking about. And that sentiment is precisely what your website needs to convey.

If you don’t have a website right now, growing your business requires one. End of. Sure, there’s money to be made through social media alone like Instagram or Facebook. You can even make use of auction sites like Ebay Australia or Amazon. Eventually, that 15% fee really starts adding up. Why not invest it back into your own online presence that will serve you forever?

My web design, graphic design, and web development for your business is about 5 core aspects:

1. Your ease of use – Minimise frustration and down-time with an easy-to-use and quick-to-manage back office set-up (even if you’re not a “computer person).
2. Your customers’ surfing, purchasing, and follow-up experience – The easier you make it for them, the more likely they’ll be back for more!
3. Grabbing their feedback – Through measuring the number of seconds they spend on your individual web pages, the bounce rate, clicks, and conversion rates. Then tweak accordingly to close the gaps and smoothen out that flow to get them from “thinking about it” to “must buy now!”
4. Bringing in organic traffic – Using search engine optimisation (SEO), let’s get you ranking higher so you get seen.
5. Converting that traffic into leads and sales – It’s the magic of highly engaging copywriting that flicks that switch to turn your window shoppers into wallet openers – all on their own volition.

If you do have a working website, congratulations! You’re ahead of 59% of the competition. To get to the top 10%, there are some tips, tricks, and hacks you’re not using yet that can really ramp up clicks, leads, and conversions immediately. Here’s how:

Perth SEO

Want to get your website seen? You need to be one of the top 3 results on a Google search. I build your site to Google’s 200+ SEO Best Practice points so you not only get seen, but have people return to your brand or business name when they’re researching similar goods and services online.

Lead Generation

More traffic equals more sales. Content marketing and relevancy is the only way to get quality attention that counts. Quantity and keyword stuffing is useless. All it does is drive down trust, credibility, and Google rankings.

I work with you to focus on your brand’s specific benefits. Then, I ensure your target market knows how it applies to them.

Apart from content marketing and Google ranking, let’s get you set up with Facebook, LinkedIn, Instagram, and Twitter so your customers and clients know what you’re up to, what offers you’re running, and your logo and tagline is always at the forefront of their minds. Then, if you’re feeling adventurous, we can even see if you’re a candidate for being publicised through YouTube, Tiktok, or even Bing.

It’s all about Sales and Profit

An online digital marketer should be an expert in crafting customised strategies tailored to your brand and its unique selling points. I’ll be collecting data about what your customers or clients need, what your target audience respond to, and use this information to create a funnel to get them from cold passer-bys, to hot, return, long-term buyers and fans.

In short, your digital marketing expert is an investment that will eventually pay for themself. The marketing campaigns I design for your small business will be used to:

1. Generate interest from new and potential customers and clients, and
2. Get first-time buyers back into your store again and again.

Build Brand Awareness

Ranking on Google’s Search Engine is more than title stuffing, clunky descriptions, and tired buzzwords. SEO is a big part of the equation, but true brand visibility lives in the minds and hearts of your customers and clients. Like dating, it’s about making that first impression, so they keep coming back to you for that second and third experience!

Here’s how I build your brand up for optimum visibility and stickiness:

Search Engine Marketing

Organic traffic can only get you so far. Getting your brand to the top of your industry’s result pages may require some tricks to get one over on the competition.

Know how some of the biggest brand names always get seen right at the top of any and every related search? They use Google Adwords and Pay Per Click (PPC) ads to be front and center. Why pay when you can rank for free? 3 reasons:

1. The top 3 results on Google get 60% of the clicks than everyone else combined
2. That means you rank higher, faster
3. and therefore, make more money, sooner

Cut through the clutter and noise with a balance of technical and engaging copywriting, based on data comparisons of the top contenders in your industry.

Social Media Advertising

Social media marketing is a no-brainer. Showcasing your goods and services can help generate positive reviews and give you important feedback. This directly improves processes and the customer experience. If your business can benefit from video ads, then social media is the best way to get a shot at going viral!

Google Ads For Perth Businesses

THE easiest way to get seen on Google, is by using Google ads. It puts you right at the top of the list relevant to your industry. Over many years of digital marketing and writing thousands of Google Ads, I’ve found that the top two complaints with doing your own Google Ads are:

1. They’re fiddly to write.
2. They’re time consuming to manage.

It’s an art. It takes time. Sure, that can be really annoying when you’re busy trying to run a business. Allow me to manage your Google Ads so your goods and services target your ideal Perth customer. Don’t worry about marketing. Focus your precious time on creating products, stocking ’em, and servicing your existing customers.

Facebook Ads Management

Facebook is where you go when you need to advertise down to the type of movies they watch or wine they drink. If there’s one way to razor target your audience’s needs and wants – this would be it. Like Google Ads however, Facebook can be:

1. Even fiddlier to write (Facebook is notoriously finicky. Their banned words and images are a marketing course all on their own).
2. They’re also time consuming to check, tweak, re-activate, and compile data on.

But if there’s one thing they do – they work. If your business is already doing well, and you want to shift it into the big leagues, then don’t bother struggling with your own Facebook Ads. If Facebook advertising is not something you’re intimately familiar with, it can be an expensive endeavour in ad spend and patience!

If you understand the concept of going to a trained doctor to get diagnosed – you can think of me as the Facebook Ads doctor!

Instagram Marketing

Everyone’s on it. Instagram has become a powerful little app that can promote your brand all over Perth. If your customer base are the Zoomers and Millennials, then perfectly photographed pictures, well-researched hashtags, and snappy captions will be the key to your increased sales and revenue. If you don’t have the photography, copywriting, or hashtag skills to manage paid ad campaigns – that’s what I’m here for.

Youtube Marketing

Video marketing doesn’t work unless it’s at a production and engagement level high enough to capture more than 3 seconds of viewer attention. Clever video editors focus on what your audience wants to see. They know today’s viewers have attention spans of goldfish. Marketing through Youtube videos is very dependent on your niche. I film and edit promotional videos designed to present your business as attractive, exclusive, and excellent value for money. Check out some of my client videos here.

Email Marketing

Email marketing is still a relevant and significant strategy to boost sales. It only works when you know how to trigger readers to open your emails and click through to your flash sales and special offers. The key is customising content to individual interests, age, gender – among many other factors. When we work together, I’ll get to know your target audience intimately so they get to receive emails made for them, that bring them value – not spam.

Search Engine Optimisation

When you use your website to answer questions that your customers have, you become the authority they look up to for knowledge and the last word. Once you’re an industry leader through search engine optimisation and high rankings, the trust and credibility you’ve built will pay for itself.

Establish your brand with resources and content that people are actually looking for. That value is what gets people searching up for your website, rather than you wishing for more visits!

Content Production

Your website and online presence is only as good as its copy, content, images, and videos.

Cellphone pictures and filters don’t work in the bigger leagues. Professional photography and videography speaks directly to customers and their desires. Beauty is engaging. It tells customers that this is a brand worth investing in. It helps you prep your customers to move towards the call to action you want. Great content production means they’ll do it willingly, without even realising it.

By looking good, representing your brand well, and giving it an image that your target audience can remember – this sends a very powerful message to consumers that the details they find important – you find important.

Get Started

Ready to make some serious money with your small Perth business?

CJ&CO is a Perth digital marketing agency that knows who your customers are and the precise strategy you need to reach your business goals.

Jump on for a quick no-obligation, free, one-on-one personal consultation. We’ll chat so I can learn about what you do, where you want to be, your marketing budget, and discuss how I intend to get you there.

You’ve got nothing to lose but a few minutes of your time. Book it in now and take that next step to business growth and ramping up revenue.