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Start Growing Your Business With TikTok Advertising
Start Leveraging The Power of 1 Billion users. TikTok Advertising could be the edge your business needs over the competition. Some call us a "TikTok Advertising Agency", but you can just call us "that company who grows our business with TikTok."
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Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
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I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
I'm blown the F*** away!
My business is thriving
Single-handedly grown my business.
CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.
Lauren Crumlish
Speech Clinic
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Are you leveraging TikTok to Drive Results For Your Business?
TikTok Advertising
If you haven’t heard about TikTok yet, you’ll know all about it by the end of this write-up.
Starting out as Musical.ly in 2017 – a platform made famous by its celebrity duets – TikTok went from being known as something you say to hurry people up, to the most downloaded app of 2020; hitting 2 billion global downloads in August of 2020.
It’s easy to see why. Open the app, and you’re immediately sucked into an extremely addictive scroll-fest of insanely talented musicians, eye-widening make-up transformations, and mind-boggling transitions that make you wonder how they’re all done on a smartphone and not a multi-million dollar movie studio.
Upon collating the existing TikTok research out there, Montag, Yang & Elhai (2021) put down it’s staggering popularity and exponential user base growth to the app’s very clever artificial intelligence which:
- Determines user preferences through likes, comments, and level of engagement
- Drip-feeds this content back to them, then
- creates a feedback loop which results in an insanely high level of instant gratification
WARNING: Like I said, it CAN get ridiculously addictive.
Welcome to the colorful and chaotically entertaining lounging grounds of Gen Z – a population that makes up 48% of TikTok users between 18-29 years of age.
While this age bracket might not be known as the highest earners and biggest spenders, it’s not one to be sniffed at, and here are two very compelling reasons why:
They spend an awful lot of time on the app – TikTok was found to be the fourth most popular social media app behind the monsters of Facebook, Whatsapp, and Instagram in terms of time spent. Trend transfixed scrollers spend on average 13.3 hours a month marveling at the skill, creativity, or just sheer audacity of posters.
They also spend the most liberally – It’s the second biggest app in consumer spend ranking only behind Tinder. That’s right, Tiktok users spend more than YouTube viewers, parents babysitting their kids with Disney+, and all those chillers on Netflix.
Apart from the willingness of TikTok viewers to part with their cash, the platform also happens to make it easier than most to go viral; whether with intention, or even accidentally. That’s a nice little bonus when you’re investing in TikTok ads.
Speaking of which, when it comes to ad effectiveness, Here are the goods on how you should best structure, design, and format your ads:
Hit them in the face within the first 3 seconds. It’s going to need to WOW or pique curiosity immediately.
Whack them in the feels with real and relatable content. Don’t make it look like you’re trying too hard now!
Give ‘em value. When you’re mindlessly scrolling through science experiments, sewing tutorials, or investment hacks over a sausage roll at lunch, something weird starts happening. You can’t help but start picking up bits of knowledge from many different areas of expertise. So much so, that Hayes et. al. (2020) found that 8 out of 10 people watching chemistry experiments on TikTok strongly agreed that they learned something new and the videos increased their interest in the subject.
And super importantly – know your formats, trending sounds, current trends, and ad placements. These could be a giant article all on its own!
The long and short of TikTok advertisements is, If you can’t get your ad to blend in with the top scrollable content while showing viewers what it is you do, how it benefits them, and convincing them they’ll love it within the first 3 seconds – then you need to go straight back to the drawing board.
No idea what I’m talking about? Don’t worry because I do!
If you’re selling primarily to the under-30s and millennial crowds, TikTok advertising might be something your brand could use to pull in brand interest, and ultimately the sales.
Want to know if this is for you? Let’s chat about it a little more!
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We don't want 100s of clients. We want to work with a select few that we cherish like your favourite jumper from Grandma.
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You’ve got a business. You’ve got a challenge. Digital marketing’s the name of the game, but you don’t know who’s got your back in this wild west.
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We've got the street cred and the battle scars to prove it 💪 Our mission? Helping SMB owners like you level up.
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We love what we do. We love helping business owners take their businesses to the next level. And we love being able to share this feedback with you.
To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule. Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem). This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations. I honestly can't wait to work in many more projects together!
Casey has gone above and beyond, he has delivered our standing results and through out the whole time from bouncing ideas around to the final result he has been super heap full and outstanding with his communication. I am so keen to post this video and share around, once again thank you Casey!!!
Casey is professional, enthusiastic and knowledgeable. He was quick to identify where we could improve our business, and made a huge impact to our brand. Could not recommend these guys enough!
Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. Not only is Casey exceptionally skilled at creating highly effective marketing strategies and delivering real results, he's a pleasure to work with and a great communicator. He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider in our industry. He knows his stuff and we couldn't be happier. Five Stars.
The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.
FIT Merchandising have been using the CJ & Co for about 7 years and love the professionalism , timely turnaround on projects , cost structure and all round quality of service we receive form them. Casey is highly skilled in all things digital marketing our brand would be lost with out his and his team.
CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.
I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.
Within a very short amount of time, the leads coming in the door were AMAZING!
My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.
I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!