Advertising Blog

Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Advertising? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.

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Is Bait Advertising Illegal?

Is Bait Advertising Illegal?

Bait advertising, also known as bait and switch, is a type of deceptive advertising in which a business entices customers to visit a store or website with the promise of a particular product or service at a low price, only to then try to sell them a more expensive product or service once they have…
Gracie Jones
December 30, 2022
What is Bait Advertising?

What is Bait Advertising?

Have you ever seen an advertisement for a fantastic deal or discount, only to discover that the product was out of stock or unavailable? If so, you may have fallen victim to bait advertising. If you want to protect yourself from being taken in by bait advertising, keep reading!  This blog post will look closely…
Gracie Jones
December 30, 2022
What Is The Penalty For False Advertising in Australia?

What Is The Penalty For False Advertising in Australia?

As a business owner and professional marketer in Australia, I am well aware of the importance of honest and accurate advertising. Not only is it crucial for building trust with customers, but it is also a legal requirement in this country. So, What Is the penalty for False Advertising in Australia? Well, the penalty for…
Gracie Jones
December 23, 2022
Unlocking the Mysteries of Local Advertising Costs in 2023

Unlocking the Mysteries of Local Advertising Costs in 2023

When it comes to advertising, local businesses have a unique opportunity. Not only can they target potential customers in their immediate area, but they can also tailor their ads specifically to the shopping centres and areas where those potential customers are likely to be. But what's the cost of advertising in local malls and shopping…
Gracie Jones
December 22, 2022
Cost of Advertising on TikTok in 2023

Cost of Advertising on TikTok in 2023

If you're thinking about advertising on TikTok, you're not alone. In recent months, the short-form video app has taken the social media world by storm, garnering over 1 billion active users and becoming one of the most popular platforms for Gen Zers and millennials. Of course, with such a massive audience comes a significant price…
Gracie Jones
November 8, 2022
What does a Copywriter do at an Ad Agency: Things You Should Know if You’re a Copywriter

What does a Copywriter do at an Ad Agency: Things You Should Know if You’re a Copywriter

If you've ever wondered what copywriters do all day or their role at an advertising agency, this blog post is for you. Here's a look at the day-to-day responsibilities of a copywriter, including some insight into the process of creating great advertising campaigns. What's a Copywriter? A copywriter is a wordsmith. They are responsible for…
Casey Jones
October 12, 2022
CPM in Marketing: Digital Marketing Basics You Should Know to Grow your Business in 2022

CPM in Marketing: Digital Marketing Basics You Should Know to Grow your Business in 2022

Most people think that all advertising is the same, but there are different types of advertising. If you're into digital marketing, you might have heard of CPM before, but what does it mean? And how can you use it to your advantage? In this blog post, we'll break down everything you need to know about…
Casey Jones
September 28, 2021