Branding Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Branding? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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Brand Extension: Boldly Exploring Marketing’s New Frontiers
Ahoy, fellow marketing adventurers! Prepare to sail on a thrilling voyage into the uncharted waters of brand extension. As we navigate the treacherous seas of marketing, I will be your trusty captain, guiding you through anecdotes, insights, and the occasional pun-laden joke. So hoist the sails, grab your compass, and embark on an epic journey…
Gracie Jones
May 2, 2023
Brand Architecture: Mastering Marketing’s Creative Canvas
Picture this: You're strolling through an art gallery, mesmerized by the vibrant colours, bold strokes, and breathtaking beauty of the masterpieces around you. Each piece tells a story, captures an emotion, and leaves a lasting impression. Now, imagine if your brand could do the same. Welcome, dear reader, to the fascinating house of brands, where…
Gracie Jones
May 1, 2023
Brand Personality: The Magnetic Charisma of Your Business
Once upon a time, a whimsical thought struck me in the bustling world of brands. What if major brands were like people with unique personalities, quirks, and charms? Picture it: the Coca-Cola brand throwing a festive summer barbecue or Apple giving a riveting TED talk on innovation. Sounds intriguing. So let's embark on a captivating…
Gracie Jones
April 19, 2023
Is Lila Beauty Legit? A Journey Through the Labyrinth of Beauty
Picture this: a woman chasing that elusive fountain of youth, navigating the endless maze of beauty products with her favourite moisturiser, and deciphering the Daedalus of beauty jargon. That's me, your humble narrator, a self-proclaimed beauty enthusiast who has traversed the winding path of cosmetic offerings. On one such journey, I stumbled upon Lila Beauty,…
Gracie Jones
April 13, 2023
Is Dick Smith Legit? A Tale of Legitimacy, Laughter, and Life Lessons
"To be or not to be legit, that is the question." - A Paraphrase of Hamlet (Act 3, Scene 1) A Tantalizing Tale of an Entrepreneur in Distress Picture this: it's a warm summer evening, and you're gathered around the fire with friends, enjoying a well-deserved glass of wine after a long day at work.…
Gracie Jones
April 5, 2023
Psychology Meets Marketing: Boosting Success with Marketing Psychology
The Mind-Bending World of Marketing Did you know that the human brain makes about 35,000 decisions daily? That's a lot of mental gymnastics! Now imagine being able to harness this decision-making power to boost your business. Welcome to the captivating and colourful world of marketing psychology. In the words of the famous French writer Antoine…
Gracie Jones
March 29, 2023
Reputation Marketing: Key to Success
A horse of a different color Once upon a time, in the enchanted realm of BrandLandia, there were two horses named Stardom and Obscurity. Stardom was a magnificent steed with a lustrous mane and sparkling eyes who always drew a crowd. On the other hand, obscurity was a humble creature with a patchy coat and…
Gracie Jones
March 29, 2023
How Many Marketing Emails are Too Many? Finding the Sweet Spot
How Many Marketing Emails are Too Many? Lets learn about this hot topic by getting an insight about Email marketing. Email marketing is like baking a cake - too much of a good thing can ruin the whole batch! Just like adding too much flour can make a cake dry, sending too many emails can…
Gracie Jones
March 26, 2023
The Ultimate Guide to Crafting a Winning Brand Strategy
Do you want to build a robust, sustainable brand? Crafting a winning brand strategy is the first step. Yet it's often one of the most challenging business areas due to its complexity and reliance on guessing what will work with your consumers. By following this ultimate guide to designing an effective branding strategy, you'll discover…
Gracie Jones
March 7, 2023