Business Blog

Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Business? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.

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Feeding on Success: The Power of Cannibalization

Feeding on Success: The Power of Cannibalization

“Sometimes, when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.” – Steve Jobs. Cannibalization: A word that might send shivers down your spine, conjuring up images of a remote island tribe feasting on human flesh. But fear not, dear reader. This isn't the tale…
Gracie Jones
May 3, 2023
Navigating Capital Seas: The Corporate Financing Adventure

Navigating Capital Seas: The Corporate Financing Adventure

"Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver." – Ayn Rand. Picture yourself as the captain of a majestic ship sailing through the vast and untamed ocean of corporate finance. With a solid and steady hand on the wheel, you navigate the…
Gracie Jones
May 2, 2023
The Buyer Personas Chronicles: Marketing Mischief

The Buyer Personas Chronicles: Marketing Mischief

Once upon a time, in the kingdom of marketing, there lived a wise and insightful lady named Carol (hey, that's me!) who embarked on a quest to uncover the secrets of buyer personas. Armed with wit, humour, and a knack for storytelling, she ventured into the realm of sales and marketing, braving treacherous jargon and…
Gracie Jones
May 1, 2023
The Perfect Pair: Unraveling the Magic of Complementary Goods

The Perfect Pair: Unraveling the Magic of Complementary Goods

Once upon a time, in the land of Economics, there was a fascinating phenomenon known as "complementary goods." These peculiar goods had an extraordinary power: when they came together, they created a magical synergy that could drive demand and transform markets. This is their story. Act One: The Enchanting Encounter Picture a world where peanut…
Gracie Jones
April 28, 2023
Charting Commercial Lending: Navigating Finance and Dreams

Charting Commercial Lending: Navigating Finance and Dreams

"Money is the best servant and the worst master." - P.T. Barnum. Imagine you're sailing the high seas of finance. The waves of opportunity crash against the rocky shores of risk while the winds of fortune fill the sails of your business. Your trusted vessel, SS Commercial Lending, plies these waters to turn dreams into…
Gracie Jones
April 28, 2023
The Ultimate Guide to Payment Gateways: The Good, the Bad, and the WTF?

The Ultimate Guide to Payment Gateways: The Good, the Bad, and the WTF?

A payment gateway is like the bouncer at your favourite club – it's the one that decides whether you get in or not based on the flashiness of your credit card. And let's be honest; your online business might as well be a lemonade stand in the desert without one.  So, let's dive deeply into…
Gracie Jones
April 27, 2023
The Mind-Blowing World of Marketing Industry Payment Solutions: What You Need to Know

The Mind-Blowing World of Marketing Industry Payment Solutions: What You Need to Know

Ah, the marketing industry payment solutions. It's a hot topic that makes your heart race, your palms sweat, and your accountant cringe in terror. But fear not, dear reader, for I have ventured into the abyss of financial wizardry and emerged with a treasure trove of knowledge that even Elon Musk would envy. So buckle…
Gracie Jones
April 27, 2023
The Unconventional Guide on Marketing Team Structure for Outrageous Success

The Unconventional Guide on Marketing Team Structure for Outrageous Success

Are you tired of the same old, boring marketing team structure? The kind that churns out soul-sucking campaigns that only a mother could love? If so, buckle up, buttercup, because we're about to dive into a radical new approach to organizing your marketing department that will knock your socks off (and leave your competition in…
Gracie Jones
April 27, 2023
How Long is a Business Day? The Mind-Boggling Truth and Why It Matters

How Long is a Business Day? The Mind-Boggling Truth and Why It Matters

Let's talk about the elephant in the room, shall we? How long is a business day? Before you roll your eyes and mutter, "Duh, eight hours!" let me tell you, dear reader, that's just the tip of the iceberg. Buckle up because we're about to embark on a wild ride through the chaos of the…
Gracie Jones
April 26, 2023