Business Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Business? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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How B2C Social Selling Can Transform Your Business: From Followers to Loyal Customers
B2C social selling is like playing a matchmaker between your business and your potential customers. It's about creating an online dating profile (or social media account), swiping through the feeds of your target audience, and wooing them with witty banter and irresistible offers. Think of it as a game of love, except you're not just…
Konger
February 24, 2023
Adobe Marketing Automation: Revolutionize and Supercharge Your Marketing Strategy
Listen up, folks - if you want to survive in the digital jungle of today's business world, you've gotta go all-in on customer experiences that are as personalized and engaging as a great first date! Luckily, Adobe Marketing Automation is here to help you woo your customers with powerful tools that automate your marketing campaigns…
Konger
February 24, 2023
The CMO Meaning 101: Demystifying the Role of a Chief Marketing Officer
Are you familiar with the term CMO? Chances are, you've heard it mentioned before but need clarification on what it really means. You're not alone - many business people and marketers may know the term vaguely but not be aware of its precise meaning or how this role contributes to overall success in today's world.…
Konger
February 24, 2023
Breaking Marketing Analytics Barriers: Overcoming 5 Challenges
In today's fast-moving marketplace, marketers must not only survive but thrive. Just as an explorer would hack through a thick jungle to reach their destination, marketers face the challenge of taming an ever-growing wilderness of customer data. But the journey is treacherous - from inaccurate data to limited resources - and it takes a seasoned…
Konger
February 23, 2023
Audience Data Management: Empowering Your Business through Effective Data Management
In the era of big data, audience data management has become a crucial component of successful marketing strategies. Businesses can create personalized experiences and drive customer engagement by leveraging data insights to inform marketing decisions. Discover the art of Audience Alchemy and unlock the power of your audience data! Importance of using data to create…
Konger
February 22, 2023
8 Advertising Survey Questions: Connect With Your Beloved Audience
Advertising is an ever-present part of our lives, from catchy jingles to eye-catching billboards. But have you ever wondered what makes a successful advertisement? How do brands know what appeals to their target audience, and what strategies are most effective in capturing their attention? Join us as we explore the world of advertising through a…
Konger
February 21, 2023
The Future of B2B Marketing Team Structure in 2023: Building for Success
The structure of a B2B marketing team usually involves a marketing director/manager who sets goals and manages the budget, a content marketer who creates and distributes valuable content, a social media manager who executes social media strategies, a graphic designer who creates visual content, and a sales enablement specialist who supports the sales team.
Konger
February 21, 2023
Running a Business at a Loss: The Pros, Cons, and Strategies for Success
As a business owner, you are constantly faced with difficult decisions. One of the most challenging decisions you may face is whether to run your business at a loss. On the one hand, you may be eager to invest in your business and build a strong brand presence. On the other hand, you may be…
Casey Jones
February 18, 2023
Adobe Target vs. Optimizely: Battle of the A/B Testing Titans
Adobe Target vs Optimizely: Adobe Target and Optimizely are both digital experience optimization platforms. Adobe Target offers comprehensive testing and personalization solutions, while Optimizely offers A/B testing and personalization features. The choice between them depends on specific business needs and budget.
Konger
February 17, 2023