Business Blog

Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Business? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.

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Ethical Problems in Business: Navigating the Murky Waters

Ethical Problems in Business: Navigating the Murky Waters

Let's talk about the elephant in the room - ethical problems in business. It's a topic that makes most people squirm, but we need to face it head-on. Because, let's be honest, unethical practices are holding businesses back from reaching their full potential. The Cold, Hard Facts: The statistics about ethical issues in business appear…
Gracie Jones
June 25, 2024
What is B2C Marketing? The Ultimate Guide for Businesses

What is B2C Marketing? The Ultimate Guide for Businesses

As a rapidly growing Australian digital marketing agency, We know firsthand the importance of effective B2C marketing strategies. In today's competitive landscape, understanding how to reach and engage your target audience is crucial for driving sales and fostering customer loyalty. At CJ&CO, we've helped numerous clients navigate the complexities of B2C marketing, from crafting personalized…
Gracie Jones
June 25, 2024
How to Calculate Customer Acquisition Cost (CAC) and Optimize Your Marketing Budget

How to Calculate Customer Acquisition Cost (CAC) and Optimize Your Marketing Budget

As a savvy business owner, you know that acquiring new customers is the lifeblood of growth. But have you ever stopped to consider how much each new customer is actually costing you? Enter the world of Customer Acquisition Cost (CAC), the metric that unveils the true price tag of expanding your customer base. In this…
Gracie Jones
June 24, 2024
What is Labour Market Intelligence? Unlocking Insights for Smarter Workforce Decisions

What is Labour Market Intelligence? Unlocking Insights for Smarter Workforce Decisions

In today's rapidly evolving business landscape, organizations constantly seek ways to stay ahead of the curve and make informed decisions. One crucial aspect often overlooked is the power of labour market intelligence (LMI). Just as a seasoned detective gathers clues to solve a mystery, LMI provides valuable insights into the workforce, enabling companies to navigate…
Gracie Jones
June 19, 2024
What is Growth Marketing? The Ultimate Guide for 2024

What is Growth Marketing? The Ultimate Guide for 2024

Growth marketing is the hot buzzword in the marketing world these days. But what exactly does it mean? Is it just a fancy term for regular old marketing, or is there more to it? In this ultimate guide, we'll explore growth marketing's key components, best practices, and real-world examples. By the end, you'll clearly understand…
Gracie Jones
June 12, 2024
What is Transfer Pricing? An In-Depth Guide for Businesses

What is Transfer Pricing? An In-Depth Guide for Businesses

If you're involved in international business, you've likely heard the term "transfer pricing" thrown around. But what is transfer pricing, and why is it so crucial for multinational companies to understand? In this comprehensive guide, we'll dive deep into the world of transfer pricing - exploring what it is, how it works, and the key…
Gracie Jones
June 4, 2024
Strategies for Effective Business Planning and Financial Management

Strategies for Effective Business Planning and Financial Management

When it comes to business planning and financial management, one thing is key — strategies. If you approach any venture without using a plan, you’ll struggle to make it successful.  You need to be prepared to get something off the ground and keep it running. Every step of the way, there could be unpredictable challenges…
Gracie Jones
May 10, 2024
What is Product UPC: What Every Consumer Should Know

What is Product UPC: What Every Consumer Should Know

In the vast world of consumer goods, a small but mighty code holds the key to unlocking a wealth of information about the products we buy. This unassuming series of numbers and lines has become integral to our daily lives, yet many people remain unaware of its true significance.  This article'll delve into what is…
Gracie Jones
May 8, 2024
How to Add Page Numbers in Word: A Comprehensive Guide

How to Add Page Numbers in Word: A Comprehensive Guide

As a writer, I've spent countless hours working on documents in Microsoft Word. From short memos to lengthy reports, I've done it all. One thing I've learned over the years is the importance of properly formatting your documents, and that includes adding page numbers. It may seem like a small detail, but trust me, it can make…
Gracie Jones
April 30, 2024