Copywriting Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Copywriting? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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CTR Manipulation: The Art of Crafting Click-Worthy Headlines
Have you ever stumbled upon an article online and felt an irresistible urge to click on it? Chances are, the headline of that article was crafted with CTR (Click-Through Rate) manipulation in mind. Headlines are often responsible for up to 80% of your article’s success! As a digital marketer, I’ve seen firsthand the power of…
Gracie Jones
March 3, 2023
Call to Action Meaning: Understanding its Importance
Are you tired of visitors visiting your website and scrolling through your content but never actually taking Action? We know passive scrollers are a pretty hard crowd to get through If yes, you must understand the importance of a Call to Action (CTA). A CTA is a phrase or button encouraging your visitors to take…
Gracie Jones
February 21, 2023
What is Narrative Structure: Mastering the Art of Storytelling in 2023
We all know the power of a good story - it can transport us to different worlds, evoke emotions, and leave a lasting impact. But what makes a story truly captivating? The answer lies in narrative structure. In this blog post, we'll delve into what is narrative structure and how to use it to create…
Casey Jones
January 27, 2023
Unlock the Power of Writing: The POWER Writing Strategy for Crafting Engaging and Effective Pieces
Are you tired of staring at a blank page, unsure of where to start with your writing? The POWER writing strategy can help you overcome writer's block and create more effective and engaging pieces that captivate your audience. POWER is an acronym for Plan, Organize, Write, Edit, and Revise. Following these five steps can turn…
Casey Jones
January 27, 2023
How to write a Blog Post Introduction
As a marketing agency, we know the importance of a solid and engaging blog post introduction. Your introduction is the first thing readers will see, and it can make or break their decision to continue reading. In this blog post, we'll share tips on writing a compelling introduction that will grab your reader's attention and…
Gracie Jones
December 14, 2022
4 Types of Tones for Writing Engaging Content
Different types of tones can be used when writing engaging content for a target audience. A marketer may use a light and friendly tone when reaching out to potential customers or a more formal and authoritative tone when communicating with clients. Whatever the case, choosing the right tone for the situation is essential to engage…
Gracie Jones
December 14, 2022
How To Rewrite Your Website Content For Results
As a writer, I understand the importance of having well-written content on your website. Not only does it provide value to your audience, it can also help with search engine optimization and establish your website as a credible source of information. However, sometimes it becomes necessary to rewrite the content on your website. This could…
Gracie Jones
December 13, 2022
How To Write Ad Copy for Facebook
This article is for you, if you want to: Whether you've realised it or not, Facebook, Google and Instagram are pushing us all toward automated bid strategies (PMAX, Advantage+ etc). Throw in iOS updates and FLoC; marketers really need to double-down on their creative ability. Crafting high-converting copy, creatives and landing pages is going to…
Gracie Jones
December 13, 2022
How to Write a Cover Letter Australia: 5 Tips You Should Know!
It's no secret that job applications in Australia are becoming increasingly online and digital. With most large organisations asking for a resume, cover letter and/or application form to be submitted via an e-application portal, the days of mailing out a paper copy of your application are slowly ending. Much like your resume, your cover letter…
Gracie Jones
November 25, 2022