Data & Analytics Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Data & Analytics? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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Breaking Marketing Analytics Barriers: Overcoming 5 Challenges
In today's fast-moving marketplace, marketers must not only survive but thrive. Just as an explorer would hack through a thick jungle to reach their destination, marketers face the challenge of taming an ever-growing wilderness of customer data. But the journey is treacherous - from inaccurate data to limited resources - and it takes a seasoned…
Konger
February 23, 2023
Audience Data Management: Empowering Your Business through Effective Data Management
In the era of big data, audience data management has become a crucial component of successful marketing strategies. Businesses can create personalized experiences and drive customer engagement by leveraging data insights to inform marketing decisions. Discover the art of Audience Alchemy and unlock the power of your audience data! Importance of using data to create…
Konger
February 22, 2023
A Step-by-Step Guide on ‘What is an Invoice’ for Your Business Success
What is an invoice? You may think you know what an invoice is, but let me tell you, mate, it's more than just a bill. An invoice is a document that records a transaction between a business and a customer. It details the goods or services provided, the quantity and price of each item, and…
Konger
January 25, 2023
What is Revenue: The Importance of It and How to Track it
When running a business, one of the most important metrics to track is revenue. But what exactly is revenue, and why is it so important? In this blog post, we'll take a closer look at what revenue is, how it's calculated, and why it's crucial for the success of your business. What is Revenue? Revenue…
Casey Jones
January 25, 2023
Improving Inventory Turnover in 2023
In today's highly competitive business landscape, companies must focus on maximizing efficiency and profitability. This article will discuss the importance of inventory turnover, how to calculate it, and strategies for improving it. What is Inventory Turnover? Inventory turnover, also known as stock turnover, measures a company's efficiency in managing its stock. It is calculated by…
Casey Jones
January 20, 2023
What are the 4 Pricing Strategies everyone should know about?
When it comes to pricing, you should learn what are the 4 pricing strategies you need to be aware of. They are premium, skimming, economy, and penetration. Depending on your product or service, one (or a combination) of these strategies might make the most sense for your business. Let's take a closer look at each…
Konger
December 5, 2022
What is Contextual Research in Marketing? And Do I Need It?
Most of us go about our daily life without giving much thought to the marketing research that goes into our products and services. I mean, why should we? We're busy people! We don't have time to stop and think about things like that. Right? Well, maybe not. Let's all take a moment to think about…
Konger
November 30, 2022